Eduardo F
Chief Marketing Officer
CMO | Strategy-Led, Performance-Driven | Builds High-Performing Teams for Brand & Demand Growth
Summary
Commercially-minded CMO who builds high-performing in-house teams and drives profitable growth through fundamentals-first marketing. With deep experience in online education, Eduardo brings a founder’s mindset to brand, demand, growth and lifecycle strategy — delivering results that move both the brand and the bottom line.
Experience
Australian Institute of Business
CMO (2023 - current)
Leading brand, growth, progression & retention.
Australian Institute of Business
Head of Performance Marketing (2022 - 2023)
Oversaw performance marketing initiatives.
DRIVX Digital
Head of Digital Strategy (2021 - 2022)
Developed and implemented digital strategies for elite brands.
Ryderwear
Performance Marketer (2020 - 2020)
Executed performance marketing campaigns.
Right Hook Digital
eCommerce Digital Strategist (2019 - 2020)
Formulated e-commerce strategies for clients.
Altamesa Casa & Cozinha
Head of Ecommerce (2012 - 2018)
Led e-commerce operations for a home goods company.
Andorinha Comercial
Sales Specialist (2012 - 2012)
Specialized in sales activities for the company.