Edward J

• Developed and executed full-funnel performance marketing campaigns and product go-to-market strategies across Meta, LinkedIn, Google Ads, and programmatic platforms.

• Achieved a 1300% increase in MQLs by developing the end-to-end lead generation process, contributing over $14M to the sales pipeline with a 780% average ROAS.

• Increased marketing ops efficiency by 350% by developing a scalable and adaptable MarTech stack, integrating CRM, marketing automation, website functionality, advanced tracking, analytics, and attribution tools ensuring alignment with commercial objectives to support evolving marketing and business needs.

• Translated data analysis into actionable insights to evaluate campaign effectiveness, inform data-driven decisions, optimise initiatives, and shape customer behaviour.

• Reporting directly to the General Manager, collaborated closely with multi-disciplinary teams (sales, product managers, UI/UX designers, researchers, app developers, business analysts, data scientists), senior management and key stakeholders to deliver on product/feature development to improve customer’s end-to-end digital experience.

• Managed a team of digital specialists across content, paid social, SEM and SEO. Provided guidance, mentorship, and support to foster a collaborative and high-performance culture.

• Oversaw the P&L for accounts and departments, ensuring financial profitability through strategic budgeting, resource and cost management, and revenue growth initiatives.

• Responsible for growth strategy development and implementation for tier 1 clients.

• Planned and executed performance marketing strategies with attribution across paid social, search & display, leveraging data-driven insights and market research to identify target audiences, allocate budgets, and utilised marketing efficiency ratio (MER) to measure the effectiveness of initiatives and deliver cost-effective results for the client.

• Built and maintained strong relationships with clients at a senior and executive level.

• Provided strategic direction and successfully delivered digital strategies and projects ensuring alignment with overall business objectives, increased overall clients revenue by 23% MoM through effective performance marketing strategies, achieved client satisfaction, 92% client retention rate, and organic business growth opportunities.

Develop, implement, and manage insight-driven strategic marketing and communications initiatives as a part of the executive team reporting directly to the CEO.

Manage paid, owned, and earned media channels (six-figure budget) including content marketing that drives brand distinction, ensuring consistency with the company’s branding.

Oversee the implementation and execution of the campaign accountability framework (RACI) including prioritisation, creation, approval, tracking, and evaluation.

Lead customer-centric campaign management process with the distribution of all communications with timelines from inception through to post-campaign review.

Develop engagement strategies to improve customer acquisition and retention.

Prepare strategic reports and analytics, investigating issues and providing insightful recommendations on various marketing and communications initiatives.

Responsible for mentoring businesses on all aspects of digital marketing including social media, SEO, SEM, content marketing, eCommerce, website development, copywriting, funneling, email marketing, and branding. Mentored 50+ businesses across disciplines.

Conduct a lifecycle marketing audit to identify gaps in their current marketing practices and customer journey with best practices to get both quick wins and long-term gains.

• Part of the Senior Leadership eam as a 2iC reporting to both Managing Partners in ANZ and UK with a key role in day-to-day operations, providing leadership to the wider team.

• Responsible for onboarding and conducting in-depth go-to-market strategy for new clients, managing overall client performance and budgets whilst exceeding set KPIs.

• Drive delivery of strategic, innovative, and sustainable eCommerce marketing solutions.

• Manage Google Ads, Meta Ads, TikTok Ads, email marketing, and SEO for tier 1 clients.

Successfully planned and executed end-to-end SEO, SEM and Facebook Ads campaigns with A/B and multivariate testing across funnels and landing pages with budget scaling.

Conduct performance marketing best practices, optimising conversion rates while nurturing customers inside the funnel journey across multiple touchpoints.

Identify strategic opportunities to leverage emerging trends to engage with audiences.

Tracking and reporting web and landing page analytics to make data-driven decisions.

Build websites along with optimised sales copy based on SEO best practices.

Developed and executed detailed social media and SEO strategy along with website redevelopment focusing on brand awareness, reputation, and customer engagement.

Implemented organic growth strategies which increased the overall reach by 230%.

Spearheaded an FMCG eCommerce project and implemented SEO and SEM campaigns.

Led execution of strategic planning and managing paid social for the hospitality group.

Deliver effective content strategy with high engagement based on consumer data.

Leads all digital marketing execution in the eCommerce space across four brands: Street Machine Skate, Santa Cruz Skateboards, Res Denim, and Alphabet Soup.

Plan and execute all SEO and SEM, social media, and Google display advertising campaigns, delivering CRM strategies encouraging customer retention and loyalty.

Responsible for omni-channel integration to eBay, Amazon, Catch, and OZsale.

Worked with web developers, graphic designers, social media managers, influencer marketing to ensure all of the initiatives are communicated properly and timely.

Write, edit, and proofread new content and copies ensuring they are optimised for SEO.

Develop insightful and data-driven monthly reports on all websites, social media, and online advertising performance against KPIs – achieved 800% average RoAS on a Google Ads account with $3700 daily budget (equivalent to $115k monthly budget).

Building online brand and product social media campaigns to increase sales.

Streamlining communications with the company’s B2B and B2C consumers.

Execute SEO and PPC campaigns including Google Ads and Google Shopping.

Responsible for the implementation of CRM to nurture existing customers and acquire new prospects to expand the customer base.

Manage client accounts in various sectors including beauty, hairdressing, hospitality, F&B, eCommerce, home renovations, automotive, plumbing, and locksmiths.

Planning and executing social media strategy and content development through Facebook, Instagram, Twitter, and LinkedIn.

Responsible for managing all Facebook paid advertising and lead generation activities incorporating a strategy to optimise ad effectiveness.

Manage client accounts in various sectors including SaaS, Artificial Intelligence (AI), fashion, retail, eCommerce, education, finance, and personal services.

Responsible of growing the client’s online community by creating and elevating the content across all social media channels with Facebook Ads campaigns.

Create and manage content for client’s eCommerce sites and social media platforms.

Run online advertising and promotional campaigns via Facebook and Google Ads.

Consulting clients on their marketing and branding strategy.

Regularly analyse, report, and provide insights around the demographics, quality and quantity of traffic, and other digital metrics with Google Analytics.

Worked with global lifestyle brands including Daniel Wellington, Sudio, Hooke Audio, EONIQ, BUREI, ZECA, and other local brands such as Mevvah and Wish Your Watch.

Secured a marketing partnership with Marriot Group, Sheraton, and Pakuwon Group.