Eliana R
Marketing Coordinator
Marketing generalist with experience across graphic design, event management, campaign management and social media.
Summary
Eliana is an industrial designer with a specialisation in international marketing with knowledge and experience in several industries. These industries include markets in civil, automotive, household products and fashion. When working in such industries, Eliana followed the product from conceptualisation to marketing. Eliana was a team leader in charge of research and development (including market research, material selection, design and CAD/ drafting), marketing and retail strategy.
Her current employment objective is to demonstrate her experience as a marketing assistant and further progress her career.
Experience
Rod Walduck Footwear
Marketing Consultant (2021 - current)
Liaise with the Director to receive advertising briefs.
Manage tasks of team and coordinate delivery of marketing brief.
Prepare and design digital marketing for new product line (Instagram, Facebook and website).
Prepare high level marketing plan for new product line, Cassardi Shoe Studio.
The Smith Family
Administration support Volunteer (2018 - current)
Ensure correspondence is compliant with TSF privacy and child protection responsibilities.
Accurate data is verified and recorded into the TSF CRM (Customer Relationship Management) system.
Editing inappropriate correspondence as required.
Assisting in sorting and checking incoming mail against defined criteria.
General administration activities.
Responding to phone enquiries from families and program participants needing support.
Actioning and responding to email enquiries.
Data entry and Excel spread sheet management.
Ten Pin Bowling Association of QLD Inc
Marketing Assistant Volunteer (2016 - 2016)
Coordinate the promotion of events for Inter-School Challenge for different schools in Brisbane.
Design for Roll and Strike Program and promotion activities to engage teachers.
Multinsa S.A
Industrial Design and Marketing Assistant (2015 - 2015)
Coordinate public marketing events, managing logistics, staffing and merchandising for the automobile line.
Formulate strategies in publicity and promotions for public automobile exhibitions.
Graphic design for events such as brochures, flyers, magazines, and cards.
Graphic design for new products (logo, labels, promotional material).
Graphic material for website, social media, newsletter, emails, and presentations.
Responsible for graphic design and social media for the automobile line.
Commercializadora D'zanti
Industrial Designer and Marketing Assistant (2012 - 2012)
Design female collection of footwear and selection of materials.
Develop patterns for female shoes and bags.
Formulate technical index card for production section.
Design shoes for brands such as Bosi, Leather Velez and other national brands.
Design promotional material for national fashion events.
Max Fashion LTDA
Industrial Designer and Marketing Assistant (2010 - 2012)
Analyse the market for subsequent development of collection in the International Footwear and Leather Show January 2007 IFLS.
Participation in showrooms, selection of materials: leather, supplies and hardware; receipt minor hardware and supplies.
Design products for national customers (female shoes and handbags).
Design promotional material for the International Footwear and Leather Show 2007 IFLS (stand, flyers, brochure).
Key Skills
Social Media Strategy Email Marketing Brand Strategy Graphic DesignQualifications
Diploma of Marketing (2016)
Tafe Brisbane Southbank. Brisbane Australia
Graduate Diploma of International Marketing (2011)
The Pontifical Bolivarian University (Colombia)
Bachelor degree of Industrial Design (2009)
The Pontifical Bolivarian University (Colombia)