Ella C
Copywriter
Specialities lie in weaving narrative across a brands touch-points, with a goal of turning a transaction with a customer into a lasting relationship.
Summary
Ella is a curious, calm and creative person looking to make a meaningful impact on a business.
As a Content Specialist, Ella's job is finding the sweet spot that intersects what your organisation wants to achieve and what your audience needs. From there, she creates useful, purposeful, and delightful content that kicks both business and audience goals. Having worked across a number of different industries and different sized organisation, she understands how targeted story-driven content can have an impact on a business.
Experience
Journey Beyond
Content and Communications Executive (2021 - current)
Develop annual social strategies.
Plan monthly social content calenders.
Adapt tone of voice for each brand.
Write content and copywriting guidelines.
Write press releases and run media outreach campaigns.
Create SEO optimised website updates.
Contribute to brochures and bespoke printed magazines.
Create eDM content.
Broadsheet Adelaide
Freelancer (2019 - current)
Pitching stories to the Broadsheet Adelaide Editor and following strict brand guidelines to write commissioned stories on the following topics: Art and Design, Entertainment, Fashion and Style and Food and Drink.
Pernod Ricard Winemakers
Communications Executive (2019 - 2021)
Act as a journalist to uncover human interest stories within the business.
Ad hoc projects: event coordination, photoshoots, filming key stakeholders.
Ownership of the Pernod Ricard Winemakers website and manage updates.
Own social media, create social calendars and work with global teams so messaging is consistent.
Create and produce bi-monthly business update internal newsletter.
Assist with production of internal magazine.
Coordinate, produce and send daily news summary.
Responsible for distribution of media coverage.
Write press releases, internal news stories, and event invitations as necessary.
Develop an employee benefits app that has clear and highly engaging CTAs.
Create and maintain a social content calendar for every digital platform.
STA Travel
Local Area Marketing Manager (2017 - 2018)
Develop local area marketing strategy documents and request forms.
Create print collateral for stores including vouchers, posters, event flyers and booklets.
Roll-out store Facebook pages in the AU market.
Write a student lifestyle magazine to launch during university O-Weeks.
Manage an Australian wide O-Week activation with gamification elements.
Investigate local advertising opportunities for stores.
DC Strategy
Marketing Manager (2016 - 2017)
Plan, coordinate and execute monthly marketing campaigns.
Localise content for specific market and location opportunities.
Develop positioning strategies for brands.
Develop brand voice and communication strategies.
Project and Account Management.
Create bespoke lead generation solutions for clients.
Refine and better on-boarding process for clients.
Nurture relationships with industry media organisations and design teams.
Present market research and progress report to clients.
Manage social media and eDM campaigns including automation through Hubspot.
Analyse digital campaigns.
Obtain strong knowledge of SEO and apply it to website copy.
Target location opportunities and create segmented campaigns.
Qualifications
Diploma of Design (2017)
Billy Blue College of Design
Diploma of Professional Writing and Editing (2016)
RMIT
Bachelor of Media with major in Marketing (2014)
University of Melbourne