Elysia V

As Managing Director of Curious Co. Lab, Elysia collaborates with companies to achieve their marketing, PR, and event objectives over a short-term contract period. Companies that Curious Co. Lab has collaborated with include:

Eagle Street Pier, Dexus. Within the role of marketing manager, Elysia had sole responsibility in developing and implementing the 12- month marketing plan. She has also worked alongside a PR agency to devise PR opportunities to further capitalise on promotional opportunities for the centre’s retailers. Elysia also supplied support with other Dexus owned properties.

Other Clients Elysia has supported over the years include:

- Stockland Shopping Centres,

- Savills,

- Investa,

- Gold Coast Health,

- LDK Seniors Living,

- ID Collective,

- Photoshoots for H & M International and Zara Kids and

-The Event Space.

Assisted in the management of a $2.2M marketing budget with reforecasting.

Strategic planning and implementation of a minimum of 15 campaigns each year to drive sales, and traffic and enhance brand presence.

Report on campaign ROI to relevant stakeholders.

Rebrand all marketing collateral of Pacific Fair in line with the redevelopment.

Manage and execute the monthly sales report and identify retailers at risk requiring marketing support.

Oversaw and developed agency briefs with advertising, PR and online agencies.

Media planning and buying (radio, press, online) and achieved in excess of $350,000 in value add per year.

Planning and implementation of branding and fashion shoots with appropriate stakeholders.

Drive the centre's community engagement, sponsorship and corporate relationships to deliver in excess of $500,000 value to the marketing budget.

Prepared PR collateral including media kits and press releases to assist with generating in excess of $2.5M in positive PR for the centre each year across a variety of media channels.

Management of the centre's online marketing including, social media, website, eNewsletters, content and database management.

Prepared marketing monthly retailer newsletters

(CFSGAM) Colonial First State Global Asset Management.

National Promotions Manager at Mecca Bingo and Grosvenor Casinos for Rank Gaming Division:

Managed 4 full-time marketing co-ordinators.

Managed £14 million marketing budget for Mecca Bingo and £5 million marketing budget for Grosvenor Casino.

Ensured the brand values were consistently communicated through all marketing communications.

Developed, managed and analysed regional and local marketing campaigns, liaising with area managers, general managers to ensure business objectives were met within the 118 Mecca Bingo Clubs and 33 Grosvenor Casinos.

Implemented, developed and tracked marketing and recruitment campaigns for new club openings, club refurbishments, and closures to ensure that all predetermined business objectives were met.

Provided efficient local marketing guidelines for all areas of the mix.

Developed, managed and analysed the implementation of national promotions.

Ensured all activity was within the necessary legal framework and advertising/sales promotion codes of practice.

Personal Assistant to Managing Director at Knight Frank Mortgage, London.

Internal Communications Co-ordinator at EDF Energy, London.

Assistant marketing manager Indooroopilly Shopping Centre.

Marketing assistant at Marina Mirage.

Marketing and operations manager at Kenmore Village Shopping Centre and Kenmore Plaza.