Elyssa G
Chief Marketing Officer
Elyssa focuses on creating strategic, data-led marketing and communications connecting people to the brands and services they love.
Summary
Elyssa's passion is to nurture human-centred and intelligent experiences that inspire curiosity, elevate brand awareness and drive business, loyalty and lifetime value.
Her career has traversed understanding and influencing customer journeys across digital and in real life, creating brand consistency and exceptional customer engagements leading integrated marketing strategy and digital and experiential marketing campaigns.
Industries served include advertising and marketing technology platforms, SaaS, software professional services, cloud-native technology, data platforms, emerging technology and software, web3, blockchain, gaming and metaverse organisations.
Key experience includes executive leadership, integrated marketing strategy and execution, program/project management, digital marketing, demand generation, content strategy, communications and public relations, stakeholder management, relationship management, experiential design, brand building and mentorship.
Experience
Barefoot Marketing
Marketing & Communications Consultant (2021 - current)
Integrated marketing strategy, market and persona research, and brand identity.
Content, public relations, and communications strategy, curation, and activation.
Marketing campaign and event marketing strategy, execution management.
Working with emerging global technology and software companies in Media, AdTech, gaming, web3, and blockchain.
Traction on Demand (Trineo)
Marketing Strategy Director APAC (2019 - 2022)
Company acquired by Salesforce in 2022
Develop quarterly go-to-market strategies, budgets, marketing plans and campaign briefs.
Conduct regional market and customer research, ensuring campaigns are customer-centric and aligned with Salesforce partner marketing and Traction global.
Analyse marketing performance and budgets, evolve strategy and increase effectiveness.
ANZ Marketing leader for North America HQ, as well as the Salesforce Partner ecosystem and customer base in ANZ.
Built new marketing function, shifting to outcome-based, customer focussed positioning.
Strategic marketing leader, overseeing integrated content, go-to-market strategy, marketing budget and partnerships and alliances.
Overhauled company brand, creating new messaging, assets and enablement foundation.
Pureprofile
Head of Marketing and Communications (2018 - 2019)
Executive Leadership Team; ASX Listed; manage 12 staff globally.
Lead new marketing department (merging of companies); create product marketing capability, refresh messaging and realign marketing budgets and process.
Brand, communications, and integrated marketing strategy for B2B and B2C platforms.
Instituted CARE programs (customer acquisition, retention, engagement).
Comprehensive brand refresh including websites for B2B and B2C platforms; overhaul of marketing campaigns and creative for B2C platform (web and app versions).
Amnet, Dentsu Aegis
Marketing Manager (2016 - 2018)
Senior Leadership Team; created new MarComm function.
Integrated marketing and communications strategy and execution.
Content creation including thought leadership, bylines, OpEd, podcasts, events.infographics, blogs, award submissions, and other public relations.
Project and stakeholder management, collaboration with partners, vendors and clients.
Qualifications
Strategic Comms (2005)
The Ohio State University