Emily F
Content Strategist
A creative communicator, PR guru, social media brand specialist and all around dynamic marketing professional.
Summary
Emily has an intrinsic desire to connect to the world around her through strategic and dynamic campaign mechanics. She is a big thinker, extremely visual, and thriveS when directing and actioning strategies that build and sustain authentic brand relationships.
Emily has proven success in relaunching brands, managing high-level social media accounts, writing copious amounts of creative, commercial, and crisis copy, executing influencer social media campaigns, PR activations and events, directing content campaigns, facilitating cross-brand partnerships and the talent management of high-level executives and CEO's.
Experience
Lorna Jane
PR and Communications Lead Coordinator (2022 - current)
Responsible for development and implementation of global PR and marketing strategies and collateral to ignite the attention of existing customers and attract new ones. Amplify retail, e-commerce and digital (social media) spaces. Leading brand partnerships which ignite brand growth, community connection and positive brand positioning for both the Lorna Jane Brand, and Lorna Jane Founder.
Development, management, and execution of PR and Marketing strategies.
Management of influencer specialists and strategy.
Management of global PR agencies and media outlets.
Ownership of all written communications including monthly collection consumer/ sales kit, promotional messaging, media releases, key brand documents, product/ website descriptions, key B2B and B2C documents, partnership negotiations for brand and founder.
Talent management of founder.
Event management.
Content creation direction and support.
Lorna Jane
PR and Partnerships Coordinator (2021 - 2022)
Working directly beside the COO, in the role she proactively identified and delivered upon innovation social and brand positioning partnerships and initiatives that aimed to drive brand growth, community connection and positive brand positioning.
Talent management and social media management of founder, Lorna Jane Clarkson.
Capture voice and storytelling of brand and founder.
Tracking and reporting on press engagement.
Development, sourcing and execution of PR strategies.
Event management.
Influencer strategy development.
Osbourne & Glen Hotel's, Bottlemart Bottleshops
Group Brand and Creative Manager (2018 - 2021)
Responsible for all creative, digital, promotional and branding collateral across multifaceted hotel group.
Strategise and manage the creation of content across each brand's social media profiles.
Execute and implement influencer campaigns and media famils.
Develop and launch new hospitality brands.
Collaborate with company operational team - innovation and ongoing development in execution and impact.
Reporting and analysing brand on digital brand performance.
Paid media strategy conception.
Budget management.
The Red Republic PR Agency
Account Coordinator (2018 - 2018)
Copywriting.
Social media management.
Influencer campaign management /strategy.
Account management and client liaison.
Campaign assistance.
Osbourne & Glen Hotel's
Social Media Coordinator (2015 - 2017)
Content creation.
Social media management.
Copywriting.
Ad campaigns.
Customer sales enquires.
Qualifications
Bachelor of Business Advertising (2018)
Queensland University of Technology
Bachelor of Media and Communications (2018)
Queensland University of Technology