Fabrizia R
Chief Marketing Officer
Experienced Marketing Executive & Innovation Leader with Strong Leadership Skills
Summary
A senior business leader with expertise in marketing, strategic partnerships, customer experience, and innovation. Co-founded and led an Insurtech startup from inception, securing investments and designing a successful Go-to-Market strategy. Experienced in negotiating partnerships and enhancing customer experiences through data-driven approaches. Skilled in team leadership, problem-solving, communication, and fostering professional growth. Extensive experience in the insurance industry, managing marketing strategies, media partnerships, and driving growth. Proven track record of exceeding targets, launching successful partnerships, and leading cultural change within teams.
Experience
KOVERD
Co-Founder & CEO (2021 - 2024)
Led the vision, strategic direction, and Go-to-Market strategy, securing investments and implementing successful business partnerships.
ANTLER
Entrepreneur in Residence (2020 - 2021)
Validated the business idea for a startup, koverd, through research and customer discovery.
YOUI INSURANCE
Chief Growth Officer (2018 - 2020)
Led the marketing and growth strategy of Youi Insurance. Managed an annual marketing budget of $50M+ and a team of 30+ marketing specialists.
YOUI INSURANCE
Head of Marketing, AUS and NZ (2017 - 2018)
Led the marketing team, redesigned customer value propositions, achieved growth targets, and launched key partnerships.
YOUI INSURANCE
Media and Marketing Manager (2013 - 2017)
Built and managed a large in-house media team. Negotiated annual media deals and planned marketing campaigns.
SEVEN WEST MEDIA
Client Service Manager (2011 - 2013)
Led successful pitches, secured exclusive partnerships, planned and sold TV advertising campaigns and sponsorships to various brands in the Financial Services and Live Entertainment industries.
REGIONAL MEDIAWORKS
Account Manager (2009 - 2011)
Managed key agency accounts, increased revenue, and achieved awards for outstanding performance.
PHD
Implementation Executive (2008 - 2009)
Planned and negotiated media campaigns for various clients in the construction, home improvement and publishing industries.
GOFB MEDIA
Account Manager (2007 - 2008)
Worked on media accounts, contributing to business growth and client satisfaction.
J WALTER THOMPSON
Intern (2004 - 2004)
Gained experience in advertising and client servicing for major Telco clients.