Gemene H
Digital Marketing Strategist
Helping businesses achieve their goals through Digital Sales and Marketing solutions.
Summary
As a former senior sales and marketing manager I’ve led some of Australia’s leading businesses through 'firsts'; building strategy, processes, teams and award winning marketing campaigns with a focus on B2H. I‘ve become a passionate advocate of the power of digital, and I’d love to help you achieve your sales and marketing goals.
Experience
The Connected Narrative
Founder & Digital Specialist (2018 - current)
Helped businesses increase their audience and grow their sales through profitable digital marketing strategies.
Worked on all the platforms that are important to your business, crafting an overall strategy to fix what’s not working and get the growth and results you’re looking for.
HarperCollins Australia
Head of Digital Business & Development (2014 - 2018)
Responsible for driving direct audience and engagement growth through digital marketing and meeting sales targets of digital products (ebooks and audio).
Developed and executed digital marketing strategy including paid and organic components on owned and external channels.
Build and nurture partnership agreements with appropriate brands.
Financial Responsibility for the digital sales budget including all ebook sales for the group (HarperCollins, ABC Books, and Harlequin) and digital audio lists Develop and execute digital sales strategy for retail, subscription, library, and education channels.
HarperCollins Australia
Digital, Online and Range Sales Manage (2009 - 2011)
Key Account Management of online print and ebook retailers including iBooks, Google Play, Amazon, Kobo, Booktopia, SeekBooks, and The Nile.
Stock control of print books to fulfill customer orders.
ONIX management for ebook retailers.
HarperCollins Australia
New Product Manager (2007 - 2009)
Inventory management of new releases.
Managing order distribution of monthly new releases.
Liaising with printers.
Liaising with warehouse.
Random House Australia
Marketing Controller (2003 - 2007)
Traffic control, printing, and distribution of POS material.
Marketing Campaigns for Film Tie In releases.
Coordinating Annual Sales Conference.
Key Skills
Campaign Strategy Digital Marketing Campaign ManagementQualifications
Certified Digital Marketing Associate (2020)
Facebook / Meta
Graphic Design and Production (2002)
Computer Graphics College