Georgina Deetlefs

Georgina Deetlefs

A highly experienced marketing consultant specialising in brand and campaign strategy.

Cemoh Type

Marketing Strategist


Queensland, Australia


Are you looking to take your business to the next level but in need of an expert marketing strategist to get you there? Georgie is just the person for the job!

With over 20 years of experience across multiple avenues of media, marketing, and communications, Georgie is certainly one of our most knowledgeable and respected marketing strategists. Her experience includes the development and execution of integrated marketing campaigns using digital and social media channels whilst also providing expertise in brand and campaign strategy, content production, and copywriting.

Her most recent experiences include a five-year stint in Canada where she honed her skills as a marketing, communications, and stakeholder engagement manager with Grant Thornton and heading up the marketing for an international mining innovation group, Mining3. From here, she moved back to Brisbane where she began her consulting career which, lucky for us, is how we came across her!

Georgie is a collaborative communicator focused on building top-performing teams and cultivating positive client relationships. Having also worked in South Africa – Georgie has amassed a wealth of insights and best practices to add additional value to those strategic marketing objectives. 

Georgie would be best suited to devising the marketing strategy for businesses that fall within professional services, mining, medical, logistics and transport, manufacturing, education, and startup industries. However, her agile tactical thinking towards enhancing marketing objectives makes her an ideal candidate for most projects and SMEs.

With a passion for business sustainability, one could say Georgina is on a mission to prove that businesses do not have to forgo profits to be sustainable. Instead, assisting them to coexist in their environment and be profitable as well as people and planet-focused.

In her spare time, Georgie loves keeping fit with pilates, running, and going to the gym. Being an avid lover of the environment, you’ll find most of her traveling revolves around nature-focused destinations.


Bear Marketing

Head of Operations (2021 - 2021)

Development of a strategic plan for each client
Brand and asset reviews
Plan implementation and delivery
Client relationship management
Team management
Project management

Grant Thornton

Marketing Manager, Canada (2019 - 2020)

Development and delivery of multiple strategic plans for different areas of the business
Implementation of various campaigns
Event strategy, planning and delivery
Team management
Board-level reporting, presentation and budgeting
Management and communication with over 80 partners


MarComms & Stakeholder Engagement Manager (2016 - 2019)

Development and delivery of the marketing strategy
Content strategy and rollout
Branding update and development of all marketing collateral
Go to market strategy for spin-off technologies
Engagement with CSIRO, state and federal government

Key Skills

Brand Strategy, Campaign Strategy, Content Production, Copywriting, Digital Marketing

Key Industries

Electricity & Gas, Mining, Professional Services, Transportation