Grace T

Leadership - lead a team of marketing specialists and work closely with other team leaders within the organisation (sales, operations AND compliance) to accelerate growth across all educational brands in Australia.

Digital Marketing Strategies - define and agree on the audience and channel strategies, implement performance-based advertising to maximise ROAS and automate sales and marketing processes to increase the revenue growth rate by at least 10% YoY.

Brand Management - manage brand ownership, new product launch and web development from concept to completion to drive awareness and attract organic leads for all three brands (Techskill Academy, Eo Academy and Licence2Trade).

Conversion Strategy and Optimisation - create data-driven promotional campaigns, manage paid ads and landing pages optimisation to improve conversion rates and exceed growth targets.

Budget Management - manage media budget and maximise ROI across activities including Paid Social, Search, Affiliate and Programmatic Display.

Reporting - responsible for identifying trends and drivers and ensure tagging and tracking are implemented correctly in CRMs (Hubspot and Active Campaign) to enable analysis of results weekly.

Work collaboratively with two Marketing Managers, sales team and media agencies to develop conversion rate optimisation strategies to increase enquiries for 10 residential projects across Australia.

Develop and implement content strategies across various sources/medium on a $2m budget to increase users engagement over the web.

Customise marketing reports using Google Analytics, SEMRush to help key executive team members identify marketing effectiveness to improve on budget allocation and better ROAS.

Evaluate users vistiations behaviour through third party app i.e Hotjar and implement strategies to increase subscribers.

Manage website development projects and CMS.

Lead a team of designers and developers (remotely).

Develop inbound marketing strategies through SEO, SEM, social media, partnerships, creative content and email marketing.

Streamline lead generation processes, develop paid campaign strategies i.e promoting products using Commerce Manager and convert leads into sales via advertising on Facebook and Instagram.

Report directly to the Senior VP of Revenue Performance for ASEAN, work collaboratively with corporate marketing, rates distribution team and hotel revenue managers in Singapore to synergise promotions, drive direct bookings while remaining rate parity on OTAs and GDS.

Report on the ROI of all marketing efforts, breakdown by demographic and region to help the leadership team identify market demand and to improve visitations and conversions.

Collaborate with sales, digital marketing, IT and revenue management department within corporate office, and work closely with General Managers across 45+ hotels to increase direct bookings and loyalty members through strategic commercial partnerships.

Represent the group at tourism tradeshows, present on product USPs, maintain relationships with travel agents to increase corporate and leisure sales for the group.

Develop and implement content and social media strategies for over 45 hotels across ANZ.

Secure over $1m worth of contra partnerships with media and key industry players to maximise brand exposure through above-the-line and below-the-line activities.