Greg AbbeyMarketing Strategist
Greg is a super experienced and well renowned brand and marketing strategist with a zest for challengers.
With corporate and agency experience spanning more than two decades, Greg Abbey is a highly accomplished and commercially focused marketing professional. His forte is strategy development, behaviour change and program management, predominantly for high growth challengers.
Greg truly gets it as he has lived it at C-suite level. He has held business leadership roles as CGO of a super fund, CEO of a comparison business and CMO of a retail bank. Career highlights include the launch and repositioning of global, national and regional brands in Australia, New Zealand and Europe.
As an AMI Fellow and Certified Practicing Marketer, Greg holds formal qualifications in business, marketing, digital and innovation and has won a string of awards for creativity and effectiveness. He has proudly volunteered on industry and not-for-profit committees and is an accredited AFL coach.