Greg B
Marketing Strategist
Passionate about strategy and insight driving powerful Marketing that inspires organisations to deliver their growth goals. A senior Marketing executi
Summary
A senior Marketing executive with a rare skill set in strategy development and commercial delivery. Proven in delivering growth within public and private organisations across a range of sectors from FMCG, Retail to Education. Understanding the commercial challenges faced by organisations, teams and individuals and what works to solve them. Most Marketing is back to front, not delivering to expectation. Why? Organisations generally lack strategic Marketing capability, don’t know where to start and so start with tactical Marketing that does not connect with customers. I am passionate about Marketing, Brand and CX delivering the right way. Starting with deep customer insight, clear strategy and commercial goals. Then the capability of the people, process and technology to deliver high performance.
Experienced in managing and engaging Boards, Executive, leading Project and Functional teams with a calm, collaborative style proven in transforming, building and delivering powerful Marketing, Brands, CX and projects.
Experience
G8 Education (ASX GEM)
GM Customer Marketing (2017 - 2021)
Executive role reporting to the CEO, Executive Team member and Board engagement.
Customer and Marketing transformation from deep foundational insight and leadership of teams.
Strategy, execution and full P&L responsibility for Marketing, Brand and Customer Experience.
Full customer journey responsibility from Digital Media lead generation, Call centre enquiry, CRM nurture, enrolment conversion, NPS experience.
Marketing campaigns and promotions driving enquiries through emotive content.
Strategic innovation project sponsor, for example new dynamic website platform and first of its kind loyalty program.
Minor DKL Food Group (The Coffee Club)
Group GM Marketing (2012 - 2016)
Executive role reporting to the CEO, Executive Team member, Board engagement, Franchisee engagement.
ANZ Strategy, execution and full P&L responsibility for Marketing, Brand, Customer Experience and Corporate Sponsorship.
Customer Sales accountability, growth through Marketing, NPD promotions.
Brand transformation, Menu, Coffee, instore Brand touchpoint eg uniforms, crockery, store design.
VIP Loyalty Program, Franchisee local store marketing, internal design studio.
Strategic sponsorship, Master Chef Ambassador, Today Show, A League, ANZ Netball.
Goodman Fielder Baking ANZ
Category Marketing Director (2009 - 2011)
Executive role reporting to the CEO, Executive Team member.
Strategy, execution and full P&L responsibility for a category including Brand, Sales and Marketing.
GM responsibility for running a manufacturing business with factory onsite.
Sales responsibility through high growth NPD and Marketing program.
FMCG Retail Customer strategy and engagement responsibility.