Guruchandran A
Marketing Manager
Experienced engineer turned full-stack marketer with expertise in CRM, SEO, and data-driven campaigns.
Summary
I am an engineer turned full-stack marketer with extensive experience in product launches, go-to-market strategies, and data-driven marketing campaigns. Proficient in Marketing Automation (CRM), SEO, and content strategy. Currently pursuing a Master of Business Analytics at Deakin University. Skilled in a wide range of software tools including analytics, CRM, SEO, design, web development, data analytics, and visualization. Experienced in managing marketing campaigns, product launches, and brand strategies across various industries.
Experience
Supacore Australia
Performance Marketing Manager (2024 - 2024)
Led successful Shopify and Google Analytics enhancements, launched Meta Ads and Mailchimp campaigns, developed targeted strategies driving sales increase, and analyzed sales bottlenecks leading to improved efficiency and value. Great results in boosting session duration, reducing bounce rates, and increasing e-commerce conversion rates.
Microburbs Australia
Product Marketing Manager (2023 - 2024)
Orchestrated impactful marketing campaigns, managed CRM activities, created podcast pages, published blogs, managed social media handles and forums, and conducted user interviews to convert requirements into email drip campaigns. Strengthened product visibility and user engagement.
Animaker Inc
Product Marketer (2021 - 2023)
Managed product marketing of online applications, increased organic traffic and active user base, developed GTM strategies, planned feature launches, collaborated with cross-functional teams, and executed marketing campaigns for brand building. Achieved significant growth in conversion rates and user base.
ICRA Limited
Manager (2020 - 2021)
Marketed ICRA rating services, created marketing collaterals, executed growth strategies, organized podcasts and webinars, monitored leads and conversions on Salesforce, and managed business development activities. Enhanced brand positioning and drove new business ventures.
Global Innovatives
Marketing Specialist (2017 - 2018)
Optimized brand image strategies, executed marketing campaigns for customer acquisition, managed internal and external stakeholders, supported performance marketing activities, and planned initiatives to reach target audiences. Ensured consistent product messaging and successful campaign delivery.