Haley G
Digital Marketing Strategist
Experienced eDMs Marketing Specialist with Strong Analytical and Creative Skills
Summary
Experienced Email Marketing Specialist with expertise in Mailchimp and Salesforce Marketing Cloud (SFMC), driving customer engagement and conversion through data-driven email strategies. Skilled in end-to-end campaign management, audience segmentation, and performance analysis.
Key Expertise:
Campaign Management:
- Create and manage automated customer journeys using Journey Builder and Automation Studio.
- A/B test subject lines and content to optimize open and click-through rates.
Segmentation & Personalization:
- Build dynamic segments using SQL and Data Extensions in SFMC.
- Use merge tags and conditional content for targeted messaging.
Performance Optimization:
- Track KPIs (open rate, CTR, conversion) and generate reports using Datorama and Google Analytics.
- Ensure deliverability with IP warming and list hygiene.
Compliance & Automation:
- Ensure CAN-SPAM and GDPR compliance.
- Automate lifecycle communications with Event-Triggered Sends.
Experience
Whitehorse City Council, Melbourne, Australia
Marketing and Strategic Communications Intern (2024 - 2024)
Managed organic and paid ad campaigns on social media platforms, developed eDMs via Mailchimp, handled collateral distribution, improved website content, and analyzed social media performance metrics. Collaborated with teams for user experience enhancement.
Cushman & Wakefield, Beijing, China
Marketing and Communications Assistant (2023 - 2024)
Planned and executed onsite events, distributed press releases, managed B2B social media platforms, and utilised Salesforce Cloud for email marketing. Increased Share of Voice and grew email subscriptions significantly.
VICPROP Holliez Group, Melbourne, Australia
Marketing Assistant (2023 - 2023)
Managed social media accounts, executed paid advertising campaigns, and developed SOPs for content marketing. Successfully engaged Chinese and local Australian audiences while improving brand consistency.
Hallmark Honk Investment Management, Shanghai, China
Marketing Research Assistant (2021 - 2021)
Researched Forex trends, conducted market and competitive analysis, and delivered strategic reports to support investment decisions.
Qualifications
Master of Marketing Communications (2025)
University of Melbourne
Bachelor of Business and Trade (2022)
University of Reading