Han B
Chief Marketing Officer
Strategic Marketing Leader with 20+ Years of Experience in Revenue Growth, Brand Engagement & Loyalty
Summary
Strategic marketing leader with over 20 years of experience in driving revenue growth, brand engagement, and customer loyalty for renowned brands like Qantas, David Jones, and The Star Entertainment Group. Skilled in loyalty programs, CRM, digital innovation, and data-driven marketing. Adept at stakeholder engagement, financial management, project leadership, and team development. Passionate about fostering inclusive workplaces and social impact. Strong expertise in loyalty program design, customer insights, digital marketing, stakeholder engagement, revenue growth, and team leadership.
Experience
Marketing Consulting
Loyalty and CRM Strategy (2024 - current)
Advising organisations on loyalty program design, customer engagement, and data-driven marketing strategies
Non Executive Board Director
Project Placed and The Equanimity Project (2023 - current)
Contributing to strategic decision-making, marketing, fundraising, and governance
Career Break
Caregiving and Pro bono Work (2023 - 2023)
Provided pro bono marketing expertise to charities supporting women, children, and job seekers. Developed marketing strategies, partnerships, and digital campaigns
The Star Entertainment Group
General Manager, Hospitality Sales - Group Marketing (2020 - 2023)
Key member of the marketing executive team, overseeing revenue generation, pricing, and guest experience for the Group's hospitality portfolios. Achieved remarkable revenue growth through strategic restructuring and post-Covid recovery efforts