Harish B
Digital Marketing Coordinator
An enthusiastic digital marketing and media professional experienced in Google Analytics, Google Ads, social media content creation.
Summary
With a distinction in Master of Interaction media and experience in social media management, brand design, and community management for more than five years, Harish can write, design, and strategise clearly to establish effective communication with customers, internal teams, and other stakeholders.
With creative expression being his passion, he loves brainstorming and creating new solutions for the brand, product, and service he is working for.
Experience
Iplex
Digital Marketing Coordinator (2021 - current)
Led 35% increase in follower count on the Company LinkedIn Page in 10 months.
Positioned the brand identity of content and collateral to modern design standards.
Overhauled social media strategy and website UX strategy to facilitate better customer journey.
Produced a 40% increase in conversion goals over 12 months through campaign planning and execution.
iinergy
Digital Marketer (2020 - 2021)
Redefined and overhauled company webpage for better customer UX.
Strategised and initialised lead gen through social media platforms.
Print collateral and video production.
Carline Enoggera
Social Media Associate (2019 - 2019)
Planned and executed marketing campaigns leading to increased registrations.
Strategy and maintenance of social media platforms leading to increased exposure to the business.
Website UX updates and content updates to improve the customer journey.
Ting
Copywriter (2018 - 2019)
Lead a three-month sports campaign to win Best Social Media Sports Brands 2019 for SunRisers Hyderabad.
Produced multiple successful brand activations and created demand generation for brands and products.
Received “The Ideator” award for his original content, innovative ideas, and unique approach to problems.
Managed copywriting for 11 major brands across India, each with its own successful campaigns across 10 months.
Public Relations Associate
IIT Madras Incubation Cell (2017 - 2018)
Strategised and edited content for social media pages and press releases.
Produced and shot interviews, and testimonials, to highlight start-ups and event proceedings.
Liaison and communication management with 15+ start-ups across the incubator.
Herotalkies
Content Writer (2016 - 2017)
Lead content creation and media blog creation across various projects.
Plan of actions for movie release campaigns and activations across multiple languages.
Produced movie reviews, celebrity interviews and vox pop for movie launch campaigns.
Qualifications
Master of Interactive Media (2021)
Griffith University