Ian G

Operations, brand and marketing lead for TerryWhite’s first purely digital start-up project, Rai Personalised Vitamins.

Refined consumer profiles and brand direction.

Created long-term UX, content, eDM, and social campaigns.

Conducted consumer feedback sessions.

Refined legal approval system for wider marketing team.

Directed packaging upgrade initiative.

Reconstructed business model.

Managed supply chain operations and pharmacy compliance.

Chaired weekly stakeholder engagement and sales meetings.

Created cosmetic skincare brand for a unique target market. Exceeded growth targets with data-driven marketing campaigns.

Set strategy to capture emerging 40+ male demographic.

Led UX/UI design for a digital storefront.

Increased organic web traffic 5x with new SEO content.

Responsible for all international sales and accounts.

Demonstrated consumer trends to key stakeholders.

Defined brand position for fertility specialist to attract East Asian market. Simplified sales process and created culture guidelines.

Led Japanese translation project team.

Implemented culturally inclusive UX design.

Handled 50+ premium international accounts.

Streamlined complex medical documentation.

Conducted key demographic research.

Built business model and brand culture for education advisor.

Set up eCommerce and automated publishing systems.

Handled B2B and B2C contract negotiations.

Created style guides, press kits and primary website content.

Ray White Real Estate: branded sales copywriting.

Moreton Bay Air-conditioning: brand voice and content writing.

East Coast Curtains and Blinds: brand voice and content strategy.

K9 Chic Dog Grooming: recruitment strategy and copywriting.

Stand Up Right: product research and online sales strategy.

Mallory’s Tocino Jerky: brand voice and digital copywriting.

Hula Strategic: new business pitch consultant.

Coastpoint Property: brand strategy and market position.

Girl Director: content, messaging, CX and digital strategy.

UpCycle: visual presentation, identity and media strategy.

Cannonvale Property: visual display design and sales strategy.

Gunfighter Element: brand design and consumer strategy.

By Savvy Blinds and Shutters: corporate identity refinement.

Connie Elaine Coaching: brand, copy and UX/UI design.

RichWitz Skin Clinic: dual language website design and build.

CC Candles: product naming, retail position, CX and signage.

Bringyou, Inc: retail packaging advisor and editor.

Solotos Co., Ltd: corporate identity, brand naming and strategy.

Visa Application Writer: Australia, USA, Canada, Japan and India.

Nakornthon Hospital: medical consent form drafter.

Resume Writer: professional and government applications.

Skinglam: retail product descriptions and copy.

eBook Editor: autobiography and self-improvement titles.

WD Travel Co: digital content writer and researcher.

Founding member of fertility start-up. Drove brand identity, marketing direction, CX, key accounts and international partnerships.

Established control of coveted Japanese market.

Took company from unknown to top three brand.

Created and ran niche leading social media.

Developed groundbreaking SEO strategy.

Set industry standard for UX/UI document design.

Drafted partnership agreements.

Mediated supplier contract disputes.

Won multiple customer service awards.

Primary liaison for 20+ traditional media outlets.

Co-founder of independent music agency. Advised on creative direction, copyrights, contracts, tours and social media reach.

Featured guest for QMusic Hookup Sessions.

Creative lead on media kits, press releases, radio, and print ads.

Led website development and digital publishing team.

Built a private client base of 250+ students from Japan, Korea, Thailand, China, Russia and Saudi Arabia.

95% pass rate for IELTS and TOEIC proficiency tests.

Improved teaching materials and lesson plans.

Featured teacher for GEOS advertisements and magazine articles.

Involved in screening, selecting, and training new employees.