Iris V

Poolwerx is Australasia’s largest pool maintenance retail and mobile service (franchise) business.

Key responsibilities: Responsible for rollout of national, regional, and local area marketing (LAM)

activities in Australia and New Zealand across all channels. Providing local insights, trends, and

overall opportunities. Coaching Franchise Partners (FPs) in their use and application of LAM

(traditional and digital). Developing Retail Assets and Visual Merchandising, providing our FPs with

strong, fresh and cohesive on-brand environments.

Key achievements:

- Timely delivering national (>18), regional (5) and local (too many to count) marketing campaigns - at times over six substantial campaigns simultaneously

- Establishing & maintaining strong relationships with our extensive family of over 135 FPs with roughly 390 locations, as well as managing many key stakeholders simultaneously internally & externally

- Overseeing execution and budgets of onboarding marketing programs for new store openings, business resales, relocations, refurbs and greenfield territories (± 27 programs)

- Collaborating with the CMO, BMs, Committee Chairs and Digital Teams to develop, execute

and measure effective marketing campaigns (national and regional)

- Liaising with FPs, other departments, Senior Managers, and external agencies to develop

successful marketing campaigns (LAM)

- Briefing graphic designers, print and marketing services teams on campaign collateral including

but not limited to POS, digital assets, retail and category signage, planning and campaign

development

- Managing EDMs, the social media strategy across all channels and FP Facebook/IG pages

- Developing, managing, monitoring all brand assets relevant to signage, visual merchandising and displays within retail environments

- Developing and executing B2B marketing activities to drive leads to FPs

- Building assets and execute campaigns, including expo collateral and promotion

- Conducting reviews, reports, analyses, audits on marketing activities, and making

recommendations for future developments

TIG is Australia’s leading B2B media company, specialising in print, digital and events (conferences,

exhibitions, industry Awards nights and more) across many publications in a wide range of industries.

Key Achievements: Continued to deliver four physical events during Sept-Nov 2020 in a covid

affected environment by continuously monitoring and updating marketing strategies and activities,

adapting, and exploring new technologies to offer hybrid event formats.

Additionally, managed the launch of Intermedia’s new Virtual Events concept, generating leads and

coordinating the marketing for clients – resulting in 6 new virtual events in the first 3 months

Other achievements include:

- Delivered agile marketing strategies for each event by tailoring to the industry and audience

- Written many copies and content for press releases, email marketing campaigns, websites and

social media, including for the launch of a fully new big event

- Delivered against very tight deadlines by working closely with the design team in the creation of

collateral including website assets, brochures, direct mail and much more

- Provided a high level of customer service and relationship building with publication teams,

exhibitors, sponsors, suppliers and all other relevant stakeholders

- Maintained and updated 10+ event websites ongoing, including full refreshes of some, whilst

tracking traffic, performing SEO, increasing engagement and generating leads (subscriptions)

- Increased social media engagement and following by tracking insights on social media

channels and responding accordingly, including targeted campaigns and activations. Recent

highlight being the followers of our new event tripling in numbers following a campaign

Ella Baché is one of the oldest family-owned skincare companies in the world and leading skincare

brand in the Australian market today.

Key Achievements:

- Managed and executed the full range of tactical (Franchise and Local Area) marketing initiatives,

being the first point of contact for the entire ANZ Salon network which has over 140 locations

- Ensured timely delivery of Marketing Calendar and Department Projects such as Local Area

Marketing (LAM) activations, guidance, Salon Support tools, x5 Menus Of Services and more

- Owned the improving customer experience through the salon network by developing and

executing over 16 tailored, multi-faceted Marketing Plans and many more LAM campaigns, as

well as creating and managing all LAM artwork to support LAM campaigns and activities – on

any platform incl. Online, EDMs, Social, Paid ads and In-Store (BTL)

- Built strong relationships with salon network, BMs and many other stakeholders by continuously

having open communication lines, owning the weekly franchise newsletter, offer guidance and

tools where necessary, listen and managing expectations and deadlines. Receiving both written and verbal feedback from the salon network and BMs that my work resulted in significant sales results for the salons and processes had become much easier. Up to this day I am still in contact with many of them, who still ask if I can’t just come back

Other achievements include:

- Managed budget & spend for new salons/franchises (opening, new mgmt, risk mgmt) inc. A new

salon opening which reached booking capacity by the second week of opening

- Managed Salon Marketing Requests incl. delegate creative briefs and creating deliverables

- More than doubled the usage of the online Marketing Portal by improving and restructuring entire

lay-out, content hierarchy and overall experience, whilst managing the reporting, all salon orders,

user updates and bi-weekly loading of all national marketing collateral for Australia and NZ

- Managed the bi-annual update of the Menu of Services, ensuring all salons have the correct and

updated versions available – from reviewing, to briefing and distributing the full menus

- Ensured that all departmental invoices are correctly reconciled, raise POs and other invoices

MacGear Group is a technology wholesale business with offices in Australia and New Zealand,

successfully bringing both leading and emerging brands and products to the ANZ markets.

Key Achievement: Being solely responsible and delivering all marketing, across all channels (Mass

retail/indy/online/corporate/ education/toys/leisure/others) and brands (wide variety of 20-25 brands), reporting directly to and working with the Directing Manager.

Other achievements include:

● Advertising & PR – liaise with PR relationship, managing & coordinating product reviews

● Managing MacGear social media platforms and the maintenance of macgear.com website incl.

entire content management, ongoing updates, SEO, restructuring navigation, analysing and

investigating opportunities to improve website and customer experience

● Copywriting as well as localising copy supplied by international brands, primarily for MacGear

website, customer portal, social media and EDMs

● Managed all marketing collateral incl. photo editing, catalogues, leaflets, booklets

● Built, structured and launched a new integrated MacGear customer/ordering portal improving

efficiency of ordering process greatly and increased time relief for sales and admin

● Over 10 Events managed from a to z (+ assisting with local events sales managers attend to)

● Assist with Mass-retail enquiries and activities-to-market and online (eg David Jones, JB HiFi,

Harvey Norman, Kogan)

Key Achievements:

● Managed and executed marketing strategies for all 3 consumer brands (DESSO, Parade,

Bonaparte), operating at West-European level and export, with 1.5 direct reports and 1.5 indirect

reports, looking after the trade marketing budget.

● 403 Installed presentations over 4 different countries in one year – Managed store

presentations and POS (from Shop-in-shop and tailor made to small stand-alone presentations)

● 11 Successful product launches in 2012 by creating and managing marketing communications

(e.g. Campaigns, Ads, Online /e-commerce, PR, magazine articles/publications),

● Launched websites in 2011-2012; 3 websites in NL, 1 in Germany and 2 in Belgium by managing

digital marketing (incl. websites and socials media)

● Delivered a Major international exhibition (120m2 stand) and multiple local events and expos by

solid event management

● Executed brand strategy to the market as well as incentivising dealers by rolling out a new

Loyalty program: 66% enrolments. Complete webshop with up to 200 products to purchase with

earned points and monthly EDMs. End result: apx 1.4% sales increase in 9 months period