Isabella C

Focus on content creation, social media management, crisis management, specialised marketing and Squarespace website design.

The Collins Post is an online blog that tells stories on dating, partying, drinking and personal experiences. All content is available by subscription access only.

Created, coordinated and implemented engaging copy, image, blog and video content for all our social media channels: Instagram, Facebook, Pinterest, YouTube and LinkedIn.

Planned and effectively executed digital marketing campaigns (paid and organic).

Coordinated and implemented strategies with key stakeholders, influencers and content creators.

Used social media marketing and reporting tools such as Sprout Social, Facebook Business Manager and Ads Manager, provided weekly reporting of social channel performance, campaigns and community sentiment.

Utilised gathered data, such as social media metrics, SEO, keyword research and Google Analytics to measure the success of social media campaigns and identified opportunities.

Assisted with the coordination and activation of seasonal brand and product launches.

Monitored, moderated and engaged with customers via an array of digital platforms and over the phone, including forum based platforms, public walls, private messages, stories and shares.

Used the techniques within the OPTUS Conversation Framework to uncover and identify opportunities to grow lasting customer relationships, whilst also being able to provide personalised, non-scripted, unique customer experience that aligns with the public, complex, and highly visible nature of social media.

Identified and communicated interactions with communities and digital profiles that hold significant digital reach and brand impact within a sea of communications.

Managed inbound social media enquires and connect to the relevant channels where required on:

Service (Mobile/Fixed).

Optus Sport.

Entertainment and Content Portfolios.

Brand Risk.

TIO threats.

Additional products or campaigns.