Iury R
Digital Marketing Strategist
Senior Marketing Specialist with a Proven Track Record in Digital Marketing Success
Summary
Dynamic digital marketing professional with nine years of experience creating content and leading digital projects and cross-functional teams under pressure. Recognized for a proactive and solutions-oriented approach with proven results in the hospitality industry, I excel in coordinating complex campaigns, managing client relationships, and ensuring timely project delivery. Adept at adapting to fast-paced environments and maintaining a high standard of work, I am committed to enhancing customer experiences and achieving measurable results through effective project management and communication.
Experience
Destiny Campervans
Marketing Manager (2024 - current)
- Develop and execute strategic marketing plans to position the brand as a leader in the campervan lifestyle market in the region, connecting with adventure seekers and outdoor enthusiasts.
- Craft and oversee multi-channel storytelling campaigns, blending digital, social media, email, and content marketing to inspire and engage the target audience.
- Conduct market research to uncover trends in travel, van life, and customer aspirations, transforming insights into creative and impactful strategies.
- Manage marketing budgets with a focus on maximizing ROI while maintaining the brand’s authentic and aspirational voice.
- Lead the creation of compelling lifestyle content, including videos, blogs, and user-generated stories, to foster community and inspire dream journeys.
- Track and analyze campaign performance, ensuring continuous optimization to captivate a growing community of campervan enthusiasts.
Gramado Parks
Digital Marketing Specialist (2019 - 2022)
- Coordinated internal teams to ensure timely execution of marketing campaigns, aligning with client objectives and company goals.
- Managed campaign strategies that boosted monthly digital sales from $500k to $1.5M.
- Oversaw project timelines, facilitated regular updates, and resolved campaign challenges through data-driven solutions.
- Led marketing stakeholders to achieve strategic outcomes, maintaining effective communication channels.
- Developed a Social Media Strategy, increasing engagement from 0.7% to 3% and doing Community management.
- Planned and managed advertising budgets exceeding $150K on Meta Ads and Google Ads, delivering a consistent return on investment.
- Implemented a branding strategy ensuring cohesive messaging across multiple touchpoints.
Orgânica Digital
Digital Marketing Specialist (2018 - 2019)
- Implemented an SEO content strategy, achieving a 960.73% increase in unique pageviews.
- Managed digital marketing projects, including campaign briefings, updates, and client reports.
- Guided teams through project execution, facilitating seamless transitions between campaign phases.
- Played a pivotal role in achieving recognition as a Top 10 Best Inbound Marketing Agency in Brazil by RD Station.
- Created and monitored content for social media, email campaigns, and websites to align with client branding.
Gemelo Comunicação
Content Specialist (2016 - 2018)
- Led the introduction of Social Media Management services, enhancing agency revenue.
- Coordinated content development and client communications to support marketing initiatives.
- Developed persuasive copy for offline and digital campaigns, contributing to brand positioning.
Qualifications
MBA in Digital Management (2025)
Kaplan Business School
Post Graduation: Strategic Business Management (2023)
Conquer Business School
Advertising (2020)
UNISINOS