Jack B

Experienced Marketing Consultant & Srategy Director.

I have significant experience across charity, sports and major events and e-commerce - in Australia, US, the UK and globally. Prior to going freelance I was Head of Digital & Digital Strategy Director at Open - a London based Strategic & Creative agency.

Specialising in digital, I have wide ranging experience across all media channels, all facets of direct response marketing, brand development, and fundraising. I have led departments and teams in-house and at agencies, and worked with senior stakeholders and great people to drive target-beating results for amazing organisations.

Most recently this meant helping raise millions of pounds for amazing causes such as Mind, St Mungo's, UNICEF, ICRC, NHS Charities Together and more.

I'm available on an hourly basis and for longer term bookings.

WHAT I DO

Discover: I utilise a range of tools to understand organisations and businesses, the world they operate in, their audiences, objectives, competitors and their capabilities. I then make recommendations to inform strategy, product, and campaign development.

Decide: I determine objectives and make key decisions based on insight which lay out a plan to achieving them. This may be a high level digital or organisational strategy, campaign strategy, or an overarching plan to develop a new product.

Deliver: I get hands on - leading the design and development of products, payment technologies, and detailed granular campaign, media and testing plans. I also set up and manage marketing and fundraising campaigns across traditional and digital channels, buy and optimise digital media, and if something's not working as it should, I use a suite of tools to analyse and improve performance.

Spanning all three pillars of the agency (Strategic, Creative, Technical), I worked across Open and our sister technical and payment delivery company OMG to develop our digital strategy. I also led our digital offering for leading NGO and charity clients around the globe. These included the likes of UNICEF, WWF, and International Committee of the Red Cross, to homegrown organisations such as Mind, Guide Dogs, Breast Cancer Now, St Mungo’s, and NHS Charities Together.

In addition to this, I managed the digital strategic and planning output for Open's clients, digital media buying and planning, and led on non-digital and large scale integrated campaigns responsible for raising millions of pounds. I also managed the agencies digital creative output, and designed and developed new digital products and payment solutions for our clients.

Additional responsibilities included the management of the digital team, the wider digital upskilling of the agencies four core teams, and the integration of our sister payment and technical company with Open’s team and our clients. As part of the management and senior leadership team I was also responsible for team utilisation, management of certain work through the business, assisting with management of senior clients, and other tasks typical of a leadership role.

Highlights include:

- Developed Open’s digital offering for UK and global charity

clients, driving revenue growth & improving profit margin

- Led organisational digital strategy, introduced new products, processes, and upskilled an agency of 40+ across four teams

- Developed and led large scale integrated campaigns, driving multi-million pound incomes across multiple campaigns

- Strategic lead on two campaigns nominated for the 2023 Charity Film Awards

- Ideated and managed development of sector leading “My

Thankyou” product

I was responsible for all marketing & media functions across the business and managed a team of five. I developed and implemented brand and acquisition strategies, and subsequent campaign plans across digital and traditional media. I was also responsible for development and growth across all digital and social platforms, production of creative using external agencies and our in-house team, management of media, and at-event marketing and comms.

Highlights included:

- Awarded Spartan Best International Marketing Campaign in 2018 (out of 40 countries)

- Increasing event registrations by over 49% YOY

- Lowering our digital advertising CPA from an average of $14 to $6

- Developing and implementing a social media strategy that increased Facebook following by 32% and Instagram following by 66%

- Introduction of a content strategy that has resulted in an average organic Facebook reach of 4.4 million per week (average taken from most recent quarter)

My contract role saw me responsible for all marketing & media functions across the business. With the help of a small but powerful team, I oversaw the development of two major event brands from scratch in partnership with a state level government.

This involved:

 Building and managing two separate brand strategies

 Designing and assisting with the build of two websites and additional digital platforms

 Management of marketing budget and development and implementation of marketing strategy

 Managing and briefing external contractors including graphic designers, video production team, web design team and a public relations agency

 Developing and implementing a full scale marketing plan across both traditional (radio, TV, print) and digital channels (google ads, paid social, organic social media

My role was varied but primarily focused on digital and social marketing, and content development.

This involved:

-The development of a social media strategy to fit in line with Sportsnets’ strategic objectives, grow brand awareness, and increase website traffic

-Development of EDM campaigns

-Day to day management of Twitter, Facebook, & Instagram platforms.

-Day to day management of paid Facebook (Lead Gen, Click, & Traffic campaigns) and Google AdWords advertising spend

-The development and analytics of the Sportsnet website through the use of Google Analytics, Wordpress etc.

-The creation & management of a content section on the website dubbed “Fanzone”. I also created and managed blog articles, photos, and videos for the FanZone

My role as an Insight & Marketing Executive involved:

- Tech project management & day to day contact with key clients and suppliers

- Being part of a team that developed, managed and reported on the award winning Celtic LIVE matchday app

- Reporting and analysis of the award winning Stadium Live HD WiFi solution at Celtic Park

- Undertaking asset evaluations and making recommendations to Premier League, Football League and Rugby clubs to aid them in realising their full commercial potential.

- Conducting bi annual sponsorship evaluations for a multi national, blue chip financial brand.

- Social media content creation, management, reporting and analysis

- Website content creation, management, reporting and analysis (WordPress)

- Blog planning and creation

- The provision of insights & sales material to UK based sales teams to assist in the sale of In-Stadia media (Giant screens, LED, Concourse TV, Posters)

- Advanced use of Microsoft Office suite. Excel in particular.