Jack F

For Dazlab, I consulted on their:

- Brand Strategy

- Brand Diagnostics

- Brand Positioning

- Brand Guidelines

- Tone Of Voice

- Brand Architecture

For Handl, I consulted on their:

- Brand Strategy

- Brand Diagnostics

- Brand Positioning

- Brand Guidelines

- Tone Of Voice

- Brand Architecture

Tasked with preparing the brand for a global launch of their paid product, my responsibilities included:

- Brand Diagnostics

- Brand Strategy

- Brand Positioning

- Brand Planning

- Product Offering

- Product Positioning

- Go-To-Market Strategy

- Promotional Plan

I successfully launched the company's paid offerings globally and positioned them to raise their next round of funding.

For the past 4 years I have consulted to companies from SME and scale up, through to enterprise.

Services I offer include:

- Brand Audits

- Brand Identity Development

- Brand Refreshes

- Brand Diagnostics

- Brand Planning

- Brand Architecture

- Market Research and Analysis

I have a science background.

I merge the concepts of brand and science together to bring more sophistication to the brand development of companies, which makes you more revenue.

I was responsible for the development of a robust brand strategy and building the company's brand guidelines.

I was responsible for setting the strategic marketing approach for the business, defining the most profitable value propositions, driving awareness, and increasing sales.

Growing the Marketing Department, I built systems for marketing operations and acquired customers through below-the-line tactics.

Communication and advertising channels that I managed included Email Marketing, Podcasting, PPC advertising, social media and the Company Website.

I worked with the sales team to nurture potential clients from ‘unaware’ to ‘customer’ and beyond to 'advocate'.

Books To The Boardroom was the podcast that shared the stories of Brisbane's best leaders.

I was the co-host and producer of this podcast.

Guests included Tanya Cain (CFO Youi Insurance), Adam Campbell (CFO Flight Centre), Chris Mitchell (CFO Canstar), Jeremy Stewart (CEO Trade Tools), Sharyn Williams (CFO G8 Education), Dr Glen, Richards (Shark Tank), Nicky Lonergan (CEO Archers), Jason Titman (MD Integr8 Group), Chris Lowndes (CFO HopgoodGanim Lawyers), David Muir (CEO DS Energy), Rod Facey (CFO REIQ)

James Versace (CFO Brisbane Racing Club), Andrew Evans (CFO Redpath Australia), Mark Tobin (CEO Followmont), Toni Hawkins (CFO Armour Energy), Sonia Chadburn (CEO NAK Hair)

In 2015 I founded my own brand The Push to build community in the SME and Startup Space.

My vision was to bring a no-fluff approach to the reality of growing a business.

This podcast has featured the likes of Steve Baxter (Shark Tank), Dr Glen Richards (Shark Tank), Dr Catherine Ball (Q & A, Drone Expert), Holly Hunt (Founder of Women in Digital), Jason Andrew (Founder SBO Financial), has run for over 50 episodes for 2 seasons.

I was responsible for Burrito Bar’s strategic marketing and branding efforts throughout the company’s growth from 4 stores to 32. During this period, I helped drive network revenue from $3.7 million to upwards of $38 million.

My responsibilities included:

- Brand Diagnostics

- Brand Planning and Management

- Brand Positioning

- Structuring Marketing Operations to allow for scale.

- Developing and Implementing National Marketing Strategies.

- Increasing HQ and Individual store gross profit.

- Through the line campaign strategy that drove awareness (Brand and New Store) and sales.

- Managing Local Area Marketing Strategy.

- Liaising with various shopping centres to drive sales and awareness to individual stores.

- Managing Google Adwords campaigns and Google Analytics.

- Management of Traditional Media Advertising including Newspaper Adverts and Editorials, Flyer Drops, and Billboard Advertising.

- Managing External Marketing Specialists, and Subordinates

- Social Media Strategy (The Facebook following grew from 2,000 followers to 40,000+ during this time)

Tasked with conceptualising and executing the Go-To-Market Strategy for Sidekicker's entry into the Queensland market.

Responsibilities included:

- Go-To-Market Strategy

- Go-To-Market Execution

- Business Development

- Prospecting

- Sidekick Onboarding

I successfully launched the brand into a new market and gained considerable momentum in the first year.

Responsible for managing and coordinating marketing activity for 3 restaurant chains under AFC's umbrella.

Coordinating Social Media Advertising and Content, EDM's, Flyer Drops, Billboard Advertising, TV.

Advertising, Radio Advertising, Cinema Advertising, Website Updates, and the wider online presence.

Campaign Inception and Execution.

Event Planning and Execution.

Budgeting