Jacqui H
Marketing Strategist
Experienced Senior Development Marketing Leader with a Passion for Creating Vibrant Communities
Summary
Senior Development Marketing Leader with extensive experience in property marketing, stakeholder collaboration, project management, and customer experience. Skilled in developing and optimizing sales strategies, managing marketing budgets, and leading large-scale placemaking projects. Adept at aligning market insights with product strategies and inspiring teams through best practices. Bachelor of Communication majoring in Public Relations & Communication.
Experience
Lendlease / Keyton
National Marketing Manager - Development (2023 - 2024)
Leader in creating diverse senior living communities with a $2 billion investment. Optimized sales and marketing strategies, aligned market insights with product strategies, managed budgets, and led standardisation of marketing across developments. Collaborated with key stakeholders to drive advocacy and innovation.
Lendlease
Property Marketing Manager (2019 - 2023)
Developed local place marketing strategy for Victoria Harbour, managed key stakeholder relationships, led leasing strategies, provided competitor insights, and supported innovative technology in marketing and sales. Actively promoted Reconciliation Action Plan initiatives.
GPT Group
Senior Marketing Manager (2011 - 2019)
Managed marketing for Melbourne Central, negotiated major partnerships, led a team, repositioned the centre, developed art strategies, and ensured risk compliance. Invited to join Melbourne Innovation District for city's future development.
Myer
National Advertising Specialist (2008 - 2010)
Responsible for national advertising initiatives at Myer, contributing to brand visibility and marketing campaigns.