James C

Geospatial Marketing Solutions:

Leveraging GIS data to improve targeting, boost campaign performance, and deliver actionable market insights.

Data-Driven Marketing:

Using AI, machine learning, and advanced analytics to increase customer engagement and maximise ROI.

Sustainability Focus:

Crafting marketing strategies aligned with sustainability goals, enabling businesses to engage eco-conscious consumers.

I can apply my expertise to help larger organisations achieve their marketing goals. Let’s connect to explore how I can contribute to your team’s success.

(6-month Consulting Contract)

I developed and executed strategic marketing initiatives to increase brand equity and drive product adoption across multiple B2B channels.

I designed detailed implementation frameworks for campaign execution, ensuring consistency and excellence in delivery.

I was selected as the first Australian representative for Esri Inc.’s international testing group, where I contributed critical feedback for ArcGIS upcoming system enhancements.

I also became the key resource for ArcGIS product insights within the marketing team, guiding strategic applications.

Skills: Marketing Programs · B2B Marketing · Campaign Strategy Development · Marketing Strategy · Analytics · Project Management

In a senior marketing management role, I orchestrated the development and execution of comprehensive marketing strategies meticulously aligned with the business group's values and compliance standards. This encompassed overseeing multi-channel campaigns targeting diverse stakeholders, including clients, debtors, and internal teams. Collaborating across functions, I ensured messaging consistency throughout Legal, Compliance, and Operations.

I supervised brand identity enhancement across communication points, crafting narratives highlighting our commitment to ethical debt recovery practices and debtor well-being. Through astute market research, I identified trends and competitor strategies, utilising data-driven insights to optimise strategies and assess campaign efficacy.

Cultivating strategic partnerships with external entities extended our reach, while maintaining regulatory compliance remained a priority in a dynamic landscape.

I also guided the successful launch of new loans and debt collection ventures underscored my commitment to driving agency growth through innovation.

*Brands include:

* Panthera Finance

* State Mercantile

* Gedda Money

* ARL

* Bill Chaser

Skills: Marketing Programs · Return on Marketing Investment (ROMI) · Database Segmentation · Analytics · Geographic Segmentation and Analysis · Business Strategy · Marketing Strategy · Brand Development · Brand Architecture · Brand Strategy · Brand Equity · Digital Strategy · Project Management · Cross-functional Team Leadership

.As one of three Marketing Science Analysts within the Suncorp Group of Companies, I held a pivotal role that directly shaped our strategic marketing initiatives. Drawing upon my data analysis skills and practical use of various tools, I drove growth, optimised ROI, and bridged the gap between marketing performance and business outcomes.

My ability in crafting models, tools, and insights that informed crucial decisions regarding budget allocation, channel optimisation, and the impact of marketing on sales. This included the utilisation of a powerful marketing mix model, which enhanced our ability to forecast and optimise the outcomes of various marketing activities.

Working closely with key management groups, I spearheaded the transformation of our marketing reporting from Excel to Tableau, streamlining data interpretation processes. My involvement empowered our marketing teams by ensuring they comprehended the ramifications of their choices, thus generating distinctive insights for campaigns. Serving as an advocate for marketing performance measurement and management, I adeptly managed stakeholder expectations, playing a pivotal role in marketing campaign strategy.As one of three Marketing Science Analysts within the Suncorp Group of Companies, I held a pivotal role that directly shaped our strategic marketing initiatives. Drawing upon my data analysis skills and practical use of various tools, I drove growth, optimised ROI, and bridged the gap between marketing performance and business outcomes. My ability in crafting models, tools, and insights that informed crucial decisions regarding budget allocation, channel optimisation, and the impact of marketing on sales. This included the utilisation of a powerful marketing mix model, which enhanced our ability to forecast and optimise the outcomes of various marketing activities. Working closely with key management groups, I spearheaded the transformation of our marketing reporting from Excel to Tableau, streamlining data interpretation processes. My involvement empowered our marketing teams by ensuring they comprehended the ramifications of their choices, thus generating distinctive insights for campaigns. Serving as an advocate for marketing performance measurement and management, I adeptly managed stakeholder expectations, playing a pivotal role in marketing campaign strategy.

Skills: Return on Marketing Investment (ROMI) · Brand Equity · Marketing Science · Data Analysis · Tableau · SQL · Customer Insight · Strategic Insights · Marketing Mix Modeling · Project Management

As a Senior Marketing Intelligence Analyst, I wear two hats - one as a marketing detective and the other as a process enhancer. I dive deep into campaigns and workflows, uncovering insights that make a real difference. I build custom models that tackle challenges from finding leads to keeping customers coming back. With my GIS software skills, I create maps that tell us more about families, helping us connect on a personal level. I'm also the driving force behind going digital and making sure our customer experiences shine. I was seen as the hybrid of marketing and operations that guided two teams through the world of marketing smarts and operational savvy, where the possibilities were opened up.As a Senior Marketing Intelligence Analyst, I wear two hats - one as a marketing detective and the other as a process enhancer. I dive deep into campaigns and workflows, uncovering insights that make a real difference. I build custom models that tackle challenges from finding leads to keeping customers coming back. With my GIS software skills, I create maps that tell us more about families, helping us connect on a personal level. I'm also the driving force behind going digital and making sure our customer experiences shine. I was seen as the hybrid of marketing and operations that guided two teams through the world of marketing smarts and operational savvy, where the possibilities were opened up.

Skills: Return on Marketing Investment (ROMI) · Customer Segmentation Strategy · Data Analysis · Machine Learning · Geographic Segmentation and Analysis · Geographic Information Systems (GIS) · GIS Modeling · Database Marketing · Marketing Mix Modeling · Product Development

8-month Contract

As the Senior Manager overseeing all digital marketing activities across the organization, I hold a pivotal role in shaping our digital landscape. I lead the development of our Digital Road Map, a dynamic blueprint encompassing website enhancements, SEO/SEM strategies, Social Media engagement, and pioneering digital recruitment efforts through platforms like LinkedIn. In the B2B realm, I foster valuable relationships by forging connections with online real estate websites and aged care aggregation platforms. My journey revolves around propelling our brand forward in the digital sphere, where innovation and connection intertwine to drive lasting impact.(Contract) As the Senior Manager overseeing all digital marketing activities across the organization, I hold a pivotal role in shaping our digital landscape. I lead the development of our Digital Road Map, a dynamic blueprint encompassing website enhancements, SEO/SEM strategies, Social Media engagement, and pioneering digital recruitment efforts through platforms like LinkedIn. In the B2B realm, I foster valuable relationships by forging connections with online real estate websites and aged care aggregation platforms. My journey revolves around propelling our brand forward in the digital sphere, where innovation and connection intertwine to drive lasting impact.

Skills: Marketing Programs · Return on Marketing Investment (ROMI) · Digital Marketing · Digital Strategy · Project Management

In my role as a Senior Direct Marketing Manager, I led collaborative initiatives that involved Executive Management, IT, Marketing & PR, Design, and agency partners. My central responsibility was to craft strategic direction while supervising direct marketing activities and email campaigns. These efforts were all geared towards enhancing user engagement and driving consistent revenue growth. Beyond campaigns, I championed the optimisation of our CRM system, ensuring personalised customer experiences through well-timed and relevant communications. Leveraging data insights, I identified geographical areas with a distinct inclination to engage and convert with our brand. My role encapsulated a blend of strategic foresight and hands-on execution, successfully translating marketing strategies into impactful results that resonated deeply.In my role as a Senior Direct Marketing Manager, I led collaborative initiatives that involved Executive Management, IT, Marketing & PR, Design, and agency partners. My central responsibility was to craft strategic direction while supervising direct marketing activities and email campaigns. These efforts were all geared towards enhancing user engagement and driving consistent revenue growth. Beyond campaigns, I championed the optimisation of our CRM system, ensuring personalised customer experiences through well-timed and relevant communications. Leveraging data insights, I identified geographical areas with a distinct inclination to engage and convert with our brand. My role encapsulated a blend of strategic foresight and hands-on execution, successfully translating marketing strategies into impactful results that resonated deeply.

Skills: Marketing Programs · Return on Marketing Investment (ROMI) · Project Management · Email Marketing · Customer Segmentation Strategy · Direct Mail Marketing · Geographic Segmentation and Analysis · Data Analysis

3-month contract

I took on the responsibility of analysing the company's loyalty program and redefining its strategic direction to enhance customer experience. I assessed a range of new technologies to streamline in-store engagement. The scope of my role rapidly expanded to include the creation of an internal communications framework and a revised methodology for assessing the value-add of sponsorship opportunities for the company.

In a Senior Marketing Management role, I orchestrated Direct Marketing activities at SBS Australia, taking charge of online efforts across email and social media channels. Among the pivotal strides I undertook were:

• Employing Adobe Omniture and Responsys, I diligently analysed and segmented the customer database, honing in culturally and geographically to pave the way for finely tuned campaigns.

• I facilitated the commercialisation of their 8 varied email communications, unlocking an additional revenue stream for the business.

• Pioneering the use of embedded video and sound via HTML5, I added a dynamic layer to documentary emails.

• Managing social media engagement was in my realm, effectively utilising Radian6 and Hootsuite to drive meaningful interactions.

• Crafting direct engagement marketing launch strategies was central, particularly for NITV and SBS 2, capitalising on the potential of these platforms.In a Senior Marketing Management role, I orchestrated Direct Marketing activities at SBS Australia, taking charge of online efforts across email and social media channels. Among the pivotal strides I undertook were: • Employing Adobe Omniture and Responsys, I diligently analysed and segmented the customer database, honing in culturally and geographically to pave the way for finely tuned campaigns. • I facilitated the commercialisation of their 8 varied email communications, unlocking an additional revenue stream for the business. • Pioneering the use of embedded video and sound via HTML5, I added a dynamic layer to documentary emails. • Managing social media engagement was in my realm, effectively utilising Radian6 and Hootsuite to drive meaningful interactions. • Crafting direct engagement marketing launch strategies was central, particularly for NITV and SBS 2, capitalising on the potential of these platforms.

Skills: Marketing Programs · Cross-functional Team Leadership · Customer Segmentation Strategy · Project Management · Launch Strategies · Broadcast Television · Customer Engagement · Geographic Segmentation and Analysis

6 month contract

• Providing strategic direction for the marketing and business growth of IceTV on a B2B and B2C level.

• Management of the e-commerce store, including negotiating with suppliers in purchasing stock.

• Web analytics

• SEM campaign management - Google Adwords.

• SEO optimisation of the website - Google Analytics.• Providing strategic direction for the marketing and business growth of IceTV on a B2B and B2C level. • Management of the e-commerce store, including negotiating with suppliers in purchasing stock. • Web analytics • SEM campaign management - Google Adwords. • SEO optimisation of the website - Google Analytics.

Skills: Marketing Programs · Digital Strategy · Team Leadership

In a senior management capacity, I held the lead role as the digital marketing manager for Network TEN. This encompassed overseeing online communications across all websites associated with the TEN, ONE, and ELEVEN channels. A significant aspect of my role was conducting demographic analyses of the database to facilitate precise targeting for online advertising and to support Sales in securing strategic sponsorships through informed Marketing Decisions.

I was deeply involved in web analytics, using data-driven insights to shape our strategies. My responsibilities extended to SEM management through Google AdWords, enhancing our online visibility, and SEO efforts, employing tools like Google Analytics and Omniture to refine our search performance. Directly managing digital communication campaigns using Exact Target, I ensured optimal engagement with our audience.

Integral to my role was effective management of online marketing budgets, ensuring optimal resource allocation. I spearheaded impactful digital marketing launch campaigns for websites and apps, playing a vital role in presenting our digital offerings to the audience. Additionally, I was instrumental in developing a new CRM system that allowed us to capture more pertinent customer information, thereby fostering business growth.In a senior management capacity, I held the lead role as the digital marketing manager for Network TEN. This encompassed overseeing online communications across all websites associated with the TEN, ONE, and ELEVEN channels. A significant aspect of my role was conducting demographic analyses of the database to facilitate precise targeting for online advertising and to support Sales in securing strategic sponsorships through informed Marketing Decisions. I was deeply involved in web analytics, using data-driven insights to shape our strategies. My responsibilities extended to SEM management through Google AdWords, enhancing our online visibility, and SEO efforts, employing tools like Google Analytics and Omniture to refine our search performance. Directly managing digital communication campaigns using Exact Target, I ensured optimal engagement with our audience. Integral to my role was effective management of online marketing budgets, ensuring optimal resource allocation. I spearheaded impactful digital marketing launch campaigns for websites and apps, playing a vital role in presenting our digital offerings to the audience. Additionally, I was instrumental in developing a new CRM system that allowed us to capture more pertinent customer information, thereby fostering business growth.

Skills: Marketing Programs · Digital TV · Cross-functional Team Leadership · Project Management · Digital Communication Strategy · Data Analysis

SMB Micro Business Retention Senior Marketing ExecutiveSMB Micro Business Retention Senior Marketing Executive

Jul 2010 - Oct 2010 · 4 mosJul 2010 to Oct 2010 · 4 mos

In this capacity, I took the lead in managing retention marketing and communication campaigns for the largest segment of Optus' small/medium business mobile contracts. Through data analysis, I strategically pinpointed significant re-contracting opportunities to bolster profitability. I collaborated closely with internal stakeholders, including General Managers, Warehouse Managers, and Call Centre staff, to ensure seamless availability of offers.

I orchestrated the implementation of innovative re-contracting technology, enabling customers to renew their iPhones using MMS and .php methods. This technological advancement not only streamlined the re-contracting process but also contributed to an improved customer experience and heightened engagement.In this capacity, I took the lead in managing retention marketing and communication campaigns for the largest segment of Optus' small/medium business mobile contracts. Through data analysis, I strategically pinpointed significant re-contracting opportunities to bolster profitability. I collaborated closely with internal stakeholders, including General Managers, Warehouse Managers, and Call Centre staff, to ensure seamless availability of offers. I orchestrated the implementation of innovative re-contracting technology, enabling customers to renew their iPhones using MMS and .php methods. This technological advancement not only streamlined the re-contracting process but also contributed to an improved customer experience and heightened engagement.

Skills: Marketing Programs · Return on Marketing Investment (ROMI)Skills: Marketing Programs · Return on Marketing Investment (ROMI)

Consumer Publications Marketing ExecutiveConsumer Publications Marketing Executive

Apr 2008 - Jul 2010 · 2 yrs 4 mosApr 2008 to Jul 2010 · 2 yrs 4 mos

In my role, I oversaw all customer-facing direct and electronic direct mail (eDM) communications, including implementing Optus' "yes tickets" loyalty program. Additionally, I played a pivotal role in creating and managing the welcome pack for the launch of the iPhone 3G in Australia, aligning it with Apple's premium packaging style. Collaborating closely with the legal team, we reduced the volume of traditional contractual terms and conditions, directing consumers to online portals for comprehensive details. This approach marked a pioneering move in the Australian telecommunications industry.In my role, I oversaw all customer-facing direct and electronic direct mail (eDM) communications, including implementing Optus' "yes tickets" loyalty program. Additionally, I played a pivotal role in creating and managing the welcome pack for the launch of the iPhone 3G in Australia, aligning it with Apple's premium packaging style. Collaborating closely with the legal team, we reduced the volume of traditional contractual terms and conditions, directing consumers to online portals for comprehensive details. This approach marked a pioneering move in the Australian telecommunications industry.

Skills: Marketing Programs · Return on Marketing Investment (ROMI)

Clients included:

MBF, Macquarie Bank, ALDI, The Department of Health and Guide Dogs NSW/ACTClients included: MBF, Macquarie Bank, ALDI, The Department of Health and Guide Dogs NSW/ACT

Skills: Marketing Programs · Return on Marketing Investment (ROMI)