Summary
Passionate leader with a knack for driving creative and business strategies, excelling in brand engagement. Experienced in managing high-performing teams, collaborating with C-Suite executives, and delivering significant revenue growth. Skilled in sport & entertainment marketing, strategic leadership, brand activation, and global marketing. Strong track record at Nine Entertainment Company, Hogarth Australia, and M&C Saatchi Sport & Entertainment. Holds a MA in Social Anthropology & Development. Recognised for achieving exceptional results and fostering a culture of creative excellence.
Experience
Nine Entertainment Company
National Director of Trade Marketing (2022 - 2025)
Developed and executed Nine's B2B strategy for the Olympic and Paralympic Games, achieving over $140M in revenue. Led a team to implement B2B marketing strategies, resulting in increased market share and customer acquisition. Managed C-Suite stakeholder relationships and boosted social media engagement significantly.
Hogarth Australia
National Business Partnerships Director (2021 - 2022)
Drove 20% growth in organic revenue by optimizing brands' creative and production capabilities. Specialized in business transformation, securing significant wins with key clients like Suncorp Group and Woolworths. Spearheaded new business initiatives that enhanced market share and revenue.
M&C Saatchi Sport & Entertainment
National Managing Director (2013 - 2020)
Oversaw creative, sponsorship, and experiential campaigns for leading brands. Developed strategies for rights holders to commercialize their platforms and created integrated sponsorship programs for various brands. Led community engagement programs that promoted grassroots participation.
Ensemble (Mediabrands)
General Manager (2012 - 2013)
Established the Melbourne office and drove business development by securing key accounts with major clients. Launched full-spectrum branded content services, laying the foundation for regional growth.
Octagon Australia
Strategy Director (2007 - 2012)
Generated new revenue streams by expanding client relationships in sponsorship and branded content. Developed successful branded platforms like XXXX Gold Beach Cricket and facilitated MasterCard's Priceless music strategy. Expanded market presence and enhanced brand visibility.