Jasper M

Sole Marketing asset on property during the launch phase of the $1 billion Pentridge Entertainment Precinct, overseeing brand strategy and execution across multiple high-profile venues, including Olivine Wine Bar, North&COMMON Restaurant, Adina Pentridge Hotel, The Interlude Urban Retreat, and Chapter Place Weddings and Events.

Key Responsibilities:

- Led the production and management of all creative assets, coordinating a series of high-quality photo and video shoots across multiple brands.

- Directed and executed comprehensive marketing strategies to support the successful launch, including digital, print, and experiential campaigns.

Brands and Clients:

UNIQLO, Gami Chicken and Beer, Skin Republic, Helios Nails, Bamboozld, Adidas, Peters Ice Cream, Bondi Active, Lendlease, Cadbury, DFO, QV, The District Docklands.

Key Responsibilities:

- Led content creation for social media platforms, delivering impactful photo and video production both in-studio and on-location.

- Managed social media accounts for multiple clients, overseeing content calendars, scheduling, and providing detailed monthly reports with growth recommendations based on analytics across Meta and LinkedIn.

- Mentored and up-skilled junior creatives in design, copywriting, and photography/videography, ensuring the continuous development of the team.

- Developed and executed brand strategy, creating high-quality, engaging content tailored to client objectives.

- Acted as the account lead for key clients, balancing creative production with strategic social media management.

A SaaS event tech B2B company, supporting operations in Australia, Europe and America.

Duties: I was able to fill a gap in the iVvy team while a new CMO was delayed coming on board as the company ramped up marketing operations greatly moving towards a late 2022 ASX listing.

Tasks: Simplification of style guide and branding, management of all social channels (through Hubspot), presentation templates, website updates and repairs, NFC business card design, blog post copywriting, marketing report creation, website audit and redesign strategy.

A creative advertising agency specialising in both B2B and B2C services for leading pharmaceutical brands. During my tenure, I was instrumental in coordinating with external clients, stakeholders, and suppliers to ensure seamless campaign execution. I developed and implemented comprehensive content strategies, guiding projects from ideation through to deployment, while championing a strategic framework for content creation that addressed the fundamental questions of purpose and feasibility. My efforts contributed to the agency winning the PRIME Awards 2021 for Creativity in Communication.

Skills:

- Expertise in content strategy, production management, and social media content design.

- Proficient in CMS management and website UI updates, as well as managing external animations and voice-over production.

- Strong abilities in style guide design, pitch presentations, photography, videography, and cross-platform content planning.

A B2B Medical Application Company in Australian, North American and European Markets.

Reported directly to CEO as a shared multimedia design, brand strategy and content development asset across all regions.

Outcomes: Emerging Exporter Of The Year 2018, NSW International Health Exporter Of The Year 2019

Achievements: Full rebrand and renaming of the company internationally (US Trademarked), Pitch to a client enabling the creation of RxMx CREATE Agency, Worked in the New York office during a key international expansion time, managed two company website redesigns.

Tasks: Client pitch design and support, rapid UX/UI prototyping, control of company look and feel, press release writing, website written content, social media content development, document design, detailed award submissions.

Duties: Design consultation with clients, front end programming in HTML and CSS, promotion, client acquisition and billing management.

Brands and Clients: Heineken PNG, National Airports Corporation of Papua New Guinea, Soap & Sugar Medispa, Jonny's Pizzeria Fortitude Valley, The Retail Designers, The Apo

Duties: Content production from ideation, casting, scripting, workshopping, photography, videography and postproduction.

Brands and Clients: Vuly Play Trampolines, Digital Health Australia, Papua New Guinea Hunters Team, Volvo Trucks, Mack Truck, National Transport Insurance, Avcare, Fresh Sushi Co, Credit Corporation PNG, Credit Corporation Solomon Islands, ARUP, Vodrich Watches, DSR Branding