Jennifer K

Experience in corporate branding, communications, content marketing, and strategic marketing consulting.

•Led a unified corporate brand identity rollout for an AI Marketing technology company

•Managed all external communications and content, including corporate, media, and investor releases, industry presentations and awards, and sales enablement and digital marketing content

• Co-managed revenue operations with a focus on coaching inside and enterprise sales reps for effective lead qualification and pipeline development

• Managed the group marketing P&L, overseeing 4 subsidiary business marketing budgets, and optimising resource allocation across business units and external services to drive sustainable growth

• Oversaw global marketing function, managing 8 direct reports who specialised in achieving our top mentions and awards as a Google Marketing Partner (2023 Partner of the Year, AUNZ), and Premium Google Cloud Partner with our extensive customer case studies and demonstrated expertise in marketing analytics and data

• Developed and launched the company’s new corporate visual brand identity in preparation for its Initial Public Offering on the Australian Securities Exchange (ASX:XPN) including employee customer experience improvement and product marketing

• Coaching and mentoring top contributors and newly appointed leaders as a senior member of the executive team

• Supported go-to-market strategy for Wondaris®, XPON’s proprietary customer data platform and marketing audience activation tool in AUNZ, by negotiating new industry partnerships and thought leadership content to raise brand awareness of the newly released product in 2022

• Served as interim Head of People and Culture for 6 months, maintaining our employee satisfaction score above 90% despite having to also lead a restructure and mass redundancy event for the business in the same period

• Expanded partner programs, managed lead generation worldwide, and integrated marketing activities with acquired businesses.

• Executive team member reporting to the CEO, with a team of 18 reports across 5 global regions

• Expanded strategic partner programs from 75 service partner companies to more than 200 in

three years

• Identified, qualified and recruited new business partners in key geographic markets to establish early sales operations

• Led the product certification team, evolving the function from an administrative testing centre to a loyalty marketing program using integrated campaign and content strategies, expanding the number of Certified Cargowise® professionals from 4,000 to more than 20,000 in between 2018-2021

• Built the industry partnership channel program, a list of exclusive association partnerships that offered thousands of qualified leads to our enterprise sales team at a cost per lead at or below $175

• Managed lead generation and digital marketing activities worldwide, keeping the marketing spend at or below 15% of operating expenses for the business whilst growing our customer base

• Responsible for organization of the global partner conference, held in Europe, the USA, and Australia (and virtually during the pandemic). This included event planning, programming, and promotional responsibility.

• Established the marketing creative function, separating design and content creation resources from the Learning & Development team to prepare for integrating several businesses post M&A

• Integrated the marketing and inside sales activities with several of the 25+ acquired businesses, including the development of new marketing and partner program collateral, and dedicated training sessions in the global partner conference

Robert Half International is a global leader in professional staffing and consulting services, with a network of more than 400 offices worldwide. In progressive marketing leadership roles within the global brand and product marketing team.

•Owned omnichannel marketing programs, managed creative agency relationships

•Established new marketing partnerships with industry associations, design schools and think tanks, launching partner marketing programs to generate new client business

• Created omnichannel marketing programs that promoted two challenger brands and improved market share in the technology recruiting and creative/digital recruiting segments across North America, with a primary responsibility for content marketing

• Managed internal and external creative agency relationships to build new brand identity and position for a newly acquired technology recruiting business

• Led execution of digital transformation for 2 product brands including website redesign and SEO audit and content migration, the company’s first mobile app for job seekers, and digitization of core marketing collateral

• Delivered effective partner tradeshow exhibitions and events, which included integrated marketing campaigns with industry partners, conferences, and sponsorships

• Expanded remit and responsibility of P&L for Marketing, Sponsorships, Events and Partnerships ($5m) for technology brands

•Designed PR and media strategy, produced sales enablement material

•Administered marketing budget and managed external agencies for a venture-funded online advertising startup.

• Responsible for all marketing, sales, and customer experience

• Tripled sales team, implemented CRM and email marketing, and improved monthly revenue per customer.