Jessica M

Jessica M

Marketing Manager

A high achieving, results-focussed marketing professional with extensive experience in property, commercial and retail sectors.

11 days QLD, Australia Cemoh since May 2022
Cemoh Profile

Summary

A conscientious, results-focussed, and deadline-driven project marketing professional with extensive property industry experience in Residential (land and built product), Commercial and Retail across leasing and sales. Jessica has almost 6 years of experience in marketing the largest redevelopment project in Europe - a £10bn+, 64acre mixed-use development in the heart of London. She developed strategic marketing plans and deliver integrative campaigns utilising Marketing, Communications, and PR. Jessica has international experience targeting B2B and B2C. She successfully marketed high-end property to ultra-high net worth individuals in residential, commercial, and retail sectors across a diverse customer demographic. Most recently Jessica has expanded her experience in marketing residential retirement villages and currently marketing luxury mixed-use developments.

Experience

Arden Group

Marketing Manager (2022 - current)

Marketing manager in charge of all marketing across the entire company including corporate branding, new developments, and existing developments

Develop new brands, launch new projects, develop winning strategies to successfully launch and bring to market and sell down the project

Develop campaigns across various new developments in QLD from inception to completion

Implementation: manage a range of external suppliers, and internal stakeholders to implement marketing campaigns on time and in line with budget

Reporting and analysis: oversee, monitor, and report on campaign effectiveness for lead generation and sales, to inform future campaign development

Digital marketing: develop, implement, and manage project websites, the corporate website, and social channels across each project

Customer-focused – manage the customer journey from lead to settlement.

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Kokoda Property Group

Marketing Manager (2021 - 2022)

Marketing manager in charge of the marketing brands, strategies, and campaigns across new developments in QLD

Implementation: manage a range of external suppliers, and internal stakeholders to implement marketing campaigns on time and in line with budget

Reporting and analysis: oversee, monitor, and report on campaign effectiveness for lead generation and sales, to inform future campaign development

Digital: work collaboratively with the external consultant’s to continually improve website and social channel performance

Brand management across all channels with strong focus on marketing displays, styling and furniture, and marketing assets including renders and collateral

Customer-focused – manage the customer journey from lead to settlement, developing focused strategies to improve conversion and reduce attrition.

Channel agent management – managing several agents, individualised collateral and sales processes per agent.

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RetireAustralia

Marketing Lead – New Communities (2020 - 2021)

Strategic review and marketing audit of RetireAustralia’s first QLD vertical retirement village, which resulted in improved quality, improved conversion rate

Successfully developed and delivered several events in support of the marketing plan, despite difficulties associated with COVID-19. Events included a lead generation event with industry experts - Rachel Lane, Noel Whittaker and Danielle Lim. Over 60 guests attended, achieving 8 appointments booked on the day and producing strong lead generation over a number of months. In addition, delivered a successful Official opening achieving media coverage across Brisbane and Gold Coast publications

Produced marketing assets and campaigns to increase the lead generation by an average of 30% MoM and Lead to appointment conversion increasing from an average of 10% to 25%. Produced highest quarter for a project at RA with 281 leads and 800 leads - from June 2010 to May 2021

Developed high-level strategic plans for 2 new projects that reflected lessons learned from previous developments, which was very well received by the development managers.

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BATTERSEA POWER STATION DEVELOPMENT COMPANY

Marketing Manager (2013 - 2019)

Supported the marketing director in developing the marketing strategy, deliverables and budget for one of the most iconic development launches in UK history, the launch of the Power Station itself. Our international release of the iconic Power Station’s residential apartments successfully sold 75% of 255 apartments within 48 hours. I managed and co-developed the marketing strategy and marketing materials

Supported the marketing director in developing the marketing strategy, deliverables and budget for a simultaneous international release (21 countries) of the Gehry Partners’ and Foster and Partners developments and the internal launch of the Power Station developments. 50% of the first release of 800 apartments were sold within a few weeks

Managed and developed the office leasing marketing strategy following the successful signing of Apple European Headquarters. This led to an additional 40,000sq ft. of office space let within the Power Station

Managed the marketing for BPSE – Battersea Power Station Estates, the resale agency of Battersea Power Station, which enabled the new business to become the market leader and largest market shareholder of resale apartments at Battersea Power Station within its first 12 months of operation.

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Key Skills
Project Management Campaign Management Marketing Strategy
Qualifications
MBA, Marketing & Strategic Management (2006)

Queensland University of Technology

Bachelor of Business Communication (1999)

The University of Queensland

Key Industries
Construction Real Estate