Summary
Highly versatile marketing and communications professional with experience in various sectors including IT services, environmental consulting, publishing and media.
Skilled in crafting marketing strategies that align with business objectives.
Experienced in brand management, content creation, social media, and project management.
I enjoy translating technical topics into relatable messaging. Proven track record of driving business growth and leading successful marketing initiatives.
Adaptable and tech-savvy with a proactive and positive approach.
Experience
Zooss Consulting
Marketing & Comms Consultant (2024 - current)
I am currently engaged on a freelance basis by an innovative IT services & sustainability consulting business to provide the following marketing services:
• Brand positioning, design and implementation - project management
• Social media growth & content strategy
• Content creation (writing blog posts and articles, in collaboration with subject matter experts, social post design in Canva)
• LinkedIn advertising and newsletter
• Website - project managing the design & build of new websites for 3 regions/languages (ANZ, LATAM, EUR)
• Events - coordination & promotion of the company's attendance at SaaS tech partner and industry conferences
Niche Environment & Heritage
Marketing & Communications Manager (2013 - 2024)
Led brand, marketing, and communications strategy for an environmental consulting firm. Managed brand identity, website, social media, SEM, SEO, and promotional collateral. Produced compelling content to position the company as industry experts. Facilitated business growth and led successful tenders and rebranding projects.
Pearsons Florist & School of Floristry
Marketing Manager (2007 - 2010)
Managed marketing and comms for nine retail stores, online floristry business, and school of floristry. Negotiated partnerships, executed PR campaigns, and coordinated awards submissions.
Porter Novelli
Senior Account Manager (2006 - current)
Planned a nationwide campaign launch for client DHL. Coordinated media releases, collateral creation, and event planning.
Legalwise Seminars
Marketing Manager (2006 - 2007)
Promoted CPD conferences for lawyers through print, direct mail, and EDM. Managed sponsorship sales, logo commissioning, and website development planning.
The Intermedia Group
Marketing Manager (2004 - 2006)
Launched new media products and events for advertising tech and health & beauty industries. Negotiated partnerships and developed marketing campaigns.
Emap Business Communications
Senior Marketing Executive (1999 - 2004)
Managed marketing and PR for trade shows, conferences, awards events, and magazines in the educational resources and tech sector.
University of Portsmouth
Marketing & Events Administrator (1995 - 1997)
Organised open days, tours, and careers events for the university. Coordinated promotional collateral and events to showcase courses.