Jodie M
Marketing Strategist
Experienced Marketing Strategist driving brand growth with creativity and passion.
Summary
Jodie Milini is a Marketing Strategist with 20 years of experience in aviation, tourism, retail, franchise, and lottery industries. Specializes in brand and project management, consumer insights, strategic marketing planning, new product development, and digital communication. Skilled in team leadership, writing strategic plans, and presenting strategies to stakeholders. Has managed budgets up to $25m and teams of 7 people. Possesses exceptional creativity, attention to detail, and relationship-building abilities.
Experience
Marketing & Brand Strategy Consultant, Brisbane
Consultant (2018 - current)
Consulted for various clients, including The Coffee Club Australia and Hastings Deering, developing marketing strategies and leading marketing execution. Drove an increase in quality candidates for operational jobs and developed a sustainability plan for The Coffee Club Australia. Delivered successful marketing projects for Hastings Deering expanding B2B marketing skills in construction and mining industries.
Instant Scratch-Its, Tatts Group, Brisbane
Brand Portfolio Manager (2016 - 2018)
Managed brand communications, advertising campaigns, and digital marketing for Instant Scratch-Its, turning around revenue results from a decline to positive growth. Led a team to execute the brand re-launch campaign, resulting in increased brand awareness and younger player engagement.
Subway Australia/New Zealand, Brisbane
Senior Marketing Manager (2012 - 2015)
Assisted in developing strategic marketing plans for Subway based on consumer insights and sales data. Managed annual marketing budgets and led integrated marketing campaigns resulting in increased brand consideration and awareness. Implemented successful digital communication strategies and value initiatives to drive sales.
Virgin Australia, Brisbane
Retail Marketing Specialist (2010 - 2012)
Managed retail marketing campaigns for Virgin Australia, developing strategies for price-pointed marketing, new routes, and trade campaigns. Successfully increased revenue during economic struggles in the aviation industry. Led a team to achieve marketing KPIs and developed international market marketing plans.
Virgin Blue, Brisbane
V Australia Brand Specialist (2009 - 2010)
Managed brand, product, and sponsorship marketing initiatives for V Australia, leading successful social media campaigns and sponsorships. Increased brand, product, and destination awareness for the airline and effectively managed marketing budgets.
Virgin Blue, Brisbane
Retail Marketing Specialist (2008 - 2009)
Managed retail marketing strategies for Virgin Blue, implemented innovative media strategies, and achieved improved ROI. Led a team to achieve sales revenue targets and managed partnership marketing campaigns.
Virgin Blue, Brisbane
Blue Holidays Marketing Specialist (2007 - 2008)
Developed and executed retail marketing strategies for Blue Holidays, influencing product trends and brand positioning within the Virgin Blue organization.
Domino’s Pizza Australia & New Zealand, Brisbane
National Promotions Manager (2004 - 2007)
Managed promotions, product initiatives, and brand strategies at a national level for Domino’s Pizza, leading to increased sales and profit. Enhanced Domino’s reputation during company transitions.
Domino’s Pizza Australia & New Zealand, Brisbane
Marketing Assistant (2003 - 2004)
Assisted in marketing activities for Domino’s Pizza Australia & New Zealand.