Josh G
Chief Marketing Officer
Award-winning global marketing and commercial leader with 25+ years of experience in brand transformation, retail, and category leadership.
Summary
Award-winning global marketing and commercial leader with 25+ years of experience in brand transformation, retail, and category leadership. Skilled in portfolio management, innovation, and operational excellence. Expert in retail adoption, consumer engagement, and building high-performance teams. Extensive experience in FMCG, retail, and digital brands. Proven track record in designing GTM strategies, maximizing profitability, and driving revenue growth through disruptive innovations. A visionary strategist with deep expertise in consumer insights and data-driven decision-making.
Experience
Honey
Owner & Co-Founder (2024 - current)
Founded a boutique agency specializing in brand strategy and go-to-market execution for FMCG and digital brands. Implemented strategic approaches for major clients and consulted on portfolio refreshes.
Metcash
General Manager - Marketing, Digital & Loyalty (2020 - 2024)
Led marketing and commercial strategy for Australian Liquor Marketers, driving high-impact strategies and generating significant supplier investments. Implemented a data-driven approach and transformed the digital landscape.
Tribe Breweries
Head of Marketing & Innovation (2019 - 2020)
Led beer and RTD innovation strategy, achieving national distribution and successful commercialization. Optimized P&L and commercial operations to increase profitability.
Diageo
Innovation Director - Smirnoff Global Centre of Excellence (2016 - 2019)
Developed global innovation strategies for Smirnoff, launching successful products and achieving category growth. Created execution frameworks and optimized product positioning.
Diageo
Innovation Director (2014 - 2016)
Led innovation strategies for Guinness and Smirnoff Ice, launching multiple successful products and driving revenue growth. Expanded portfolios and enhanced brand equity.
Lion
Head of Innovation (2010 - 2013)
Led innovation strategy across beer, cider, and RTD brands, resulting in revenue uplift. Developed Tap King and achieved cost savings through portfolio optimization.
Lion
Senior Marketing Manager (2008 - 2010)
Grew XXXX Gold into Australia's #1 beer by volume and led successful marketing campaigns. Managed marketing P&L, sponsorship activations, and new product development.
Lion
Marketing Manager - Spirits Brands (2006 - 2007)
Led marketing strategy for spirits brands, achieving double-digit growth in sales volume. Developed campaigns, RTD strategies, and enhanced route-to-market execution.
Lion
Brand & Sponsorship Manager (2004 - 2008)
Developed award-winning marketing campaigns for major brands, delivering sales growth and brand visibility. Led sponsorship activations and packaging innovations.