Jovana is the whole digital marketing package and can work with you to define strategy and execute your digital transformation journey.
Digital Marketing Manager
If you’re a marketing manager or business owner seeking a digital marketing allrounder to join your team, or better yet manage your team, then look no further than Jovana!
With 10 years of experience, Jovana’s skills are far-reaching – from social media and website management to EDM, marketing automation, and strategy planning. More recently, Jovana has undertaken roles where she manages the digital marketing team thus creating exceptional strategies that have helped grow brand presence whilst delivering on rigorous KPIs. On top of that, her outstanding organisation skills and flair for managing people has repeatedly resulted in her delivering projects on budget and within stringent timeframes, making her an ideal candidate for those more challenging projects.
Jovana would be best suited to businesses that fall within the arts and entertainment, tourism and travel, or food and beverage industry as this is where her passions lie and where she has garnered most of her experience. Her results speak for themselves as one of her current clients has experienced a 50% increase in their e-commerce sales thanks to her tactical implementation of SEO, email marketing, and several automation flows.
With a bachelor’s degree in Science Marketing, Jovana has a unique understanding and methodology towards digital marketing practices that are sophisticated, results-driven and innovative.
On her off time, Jovana spends her time exploring natures wonders or will be at the local café with her two dogs enjoying a coffee or two and learning more about climate change.
Digital Marketing Manager (2021 - 2022)
As the Digital Marketing Manager I was responsible for developing and executing the digital strategy. These strategies included website management and optimisation, email marketing, paid media channels, social media and SEO for the e-commerce side of the business. The digital activities that I managed resulted in 50% increase of e-commerce sales during a short amount of time.
One of the strategies I implemented were several automation flows, with the goal of engaging existing customers and increasing sales from this audience.
Another one of my responsibilities was to regularly analyse and report on digital performance, including optimisation of digital channels in response to data and trends.
I fully managed the creative process for the brand's digital content, as well as some content for print, assisted in the hiring and HR process of in-house marketing team, as well as contractors.
Account Director (2018 - 2021)
Responsible for driving strategic direction across customer experience and digital initiatives through collaboration with internal and external stakeholders. Besides relationship building and business development with the clients, one of the main parts of the role were quality and process management across the team to ensure the delivery of an outstanding customer experience. I was also responsible for developing my team’s skillset, providing guidance and support to team members and actively participating in improving the agency's operational processes.
Some of the clients I've worked with in this role are: Queensland Airports, Mirvac and Destination Gold Coast.
Account Manager (2017 - 2018)
Management of various digital projects including budgets, timelines, allocated resources, both internal and external, risk management and reporting, using both Waterfall and Agile methodologies. One of the biggest projects I've managed was a website redevelopment for 6 websites in 18 months, where the team pioneered a development approach with React and Sitecore, UX focused approach, mobile-first, 62 components, personalisation, powerful site speed, consistency, flexibility & customisation, global data sources.
In addition to visitor and conversion rate increase across these websites, we also won the Australian Marketing Institute award in 2018 for Customer Experience Marketing for Movie World website project and Sitecore Experience Award in Best Business Impact category.
Some of the clients I've worked with in this role are: Village Roadshow Theme Parks, Mirvac, BBC, Destination Gold Coast, Ipswich City Council, etc.
Digital Marketing Consultant (2016 - 2017)
Project management of website development, marketing automation implementation, nurturing programs, and CRM integration.
I've built and executed digital marketing strategies for clients and managed their marketing activities including SEO, paid media, social media, content strategy and plans.
Marketing & Customer Relations Manager (2014 - 2016)
Managed the creation of marketing materials and implemented communication tactics through various media. I also worked on stakeholder management and engagement, including managing accounts to improve customers' experience and be the reliable main point of contact.
Marketing Automation Consultant (2012 - 2013)
Design, implement, maintain and report on B2B marketing campaigns through Pardot.
Participate in the development of service offering and marketing strategy to bring competitive advantage to the employer. Management of online magazine, including copywriting and organising the publishing schedule.
Bachelor of Science Marketing (2011)
Saint Cloud State University
Digital Marketing, Email Marketing, Marketing Automation, Marketing Strategy, Project Management
Arts & Entertainment, Food & Beverage, Tourism & Travel