Jovana S

As the Digital Marketing Manager I was responsible for developing and executing the digital strategy. These strategies included website management and optimisation, email marketing, paid media channels, social media and SEO for the e-commerce side of the business. The digital activities that I managed resulted in 50% increase of e-commerce sales during a short amount of time.

One of the strategies I implemented were several automation flows, with the goal of engaging existing customers and increasing sales from this audience.

Another one of my responsibilities was to regularly analyse and report on digital performance, including optimisation of digital channels in response to data and trends.

I fully managed the creative process for the brand's digital content, as well as some content for print, assisted in the hiring and HR process of in-house marketing team, as well as contractors.

Responsible for driving strategic direction across customer experience and digital initiatives through collaboration with internal and external stakeholders. Besides relationship building and business development with the clients, one of the main parts of the role were quality and process management across the team to ensure the delivery of an outstanding customer experience. I was also responsible for developing my team’s skillset, providing guidance and support to team members and actively participating in improving the agency's operational processes.

Some of the clients I've worked with in this role are: Queensland Airports, Mirvac and Destination Gold Coast.

Management of various digital projects including budgets, timelines, allocated resources, both internal and external, risk management and reporting, using both Waterfall and Agile methodologies. One of the biggest projects I've managed was a website redevelopment for 6 websites in 18 months, where the team pioneered a development approach with React and Sitecore, UX focused approach, mobile-first, 62 components, personalisation, powerful site speed, consistency, flexibility & customisation, global data sources.

In addition to visitor and conversion rate increase across these websites, we also won the Australian Marketing Institute award in 2018 for Customer Experience Marketing for Movie World website project and Sitecore Experience Award in Best Business Impact category.

Some of the clients I've worked with in this role are: Village Roadshow Theme Parks, Mirvac, BBC, Destination Gold Coast, Ipswich City Council, etc.

Project management of website development, marketing automation implementation, nurturing programs, and CRM integration.

I've built and executed digital marketing strategies for clients and managed their marketing activities including SEO, paid media, social media, content strategy and plans.

Managed the creation of marketing materials and implemented communication tactics through various media. I also worked on stakeholder management and engagement, including managing accounts to improve customers' experience and be the reliable main point of contact.

Design, implement, maintain and report on B2B marketing campaigns through Pardot.

Participate in the development of service offering and marketing strategy to bring competitive advantage to the employer. Management of online magazine, including copywriting and organising the publishing schedule.