Judith O

Packaging design for the SOPHIC brand. Including outsourcing, communicating with suppliers and manufacturers, artwork preparation and pre-production approvals.

Implementing policies and strategies for the purposes of applying for B Corp certification.

Review of package designs and marketing campaigns to identify the highlights, weak points and improvements that need to be made for future.

Keeping design, marketing and production costs under the allocated budget.

Designing packaging/product to a cost budget and also to suit the customer's price point.

Achievements:

Successful launch for SOPHIC's Conscious Colour System and Care range.

Successful launch of the eCommerce website.

Established partnerships with SevGen and another Indigenous Community in Nhulunbhuy, NT.

Brand management of Eco Salon Supplies as well as the four brands (Oway, SOPHIC, Leaf Scissors, Phitofilos) in their portfolio. Prioritising marketing and design activities in line with the director's priorities, business goals, key dates, and suppliers.

Developing strategic marketing initiatives and activities to position the five brands for growth and communicating these directives to the other departments (sales, warehouse, education, and marketing).

Designing and supervising content such as press releases, brochures, artwork, print, and digital media.

Managing and organising product launches, marketing campaigns and promotional events.

Maintaining and growing each brand’s affiliations and partnerships.

Creating and maintaining eCommerce websites.

Creating and maintaining brand communications across print, EDMs, social media, and websites (B2B and B2C).

Review of designs and marketing based on client feedback sales to identify the highlights, weak points and improvements that need to be made in future.

Keeping design, marketing and production costs under the allocated budget.

Achievements:

Successful rebrand of the Eco Salon Supplies brand to give brand and product clarity and highlight key business/brand goals.

Played a key role in implementing policies and strategies that enabled Eco Salon Supplies to become B Corp certified.

Establishing partnerships in line with the brand and business goals. This includes The Freedom Hub, Climate for Change.

Successful launch of the eCommerce website for Leaf Scissors.

Successful redesign of Oway's eCommerce website.

Successful launch of The Eco Source - a resource for Eco Salon Supplies' clients.

Led the re-branding and design efforts to give brand and product clarity.

Assisted the CEO and Product Manager in managing the product development and sprint planning.

UX and UI.

Prototyping and wireframing.

Maintaining brand communications.

Review of product design based on user testing to identify the highlights, weak points and improvements that need to be made to the product.

Achievement:

Successful product launch.

Designed six collections a year on top of custom designs for gym clubs and elite athletes.

Trend and market research, mood boarding, sampling, design revisions and textile design.

Photoshoot planning, coordination and styling.

Managed sublimation printing.

Worked with the Production Manager to create tech packs for Chinese manufacturers.

Prepared marketing collateral for collection releases for print and digital.

Creating and maintaining brand communications across print, EDMs, social media and website.

Review of designs based on sales to identify the highlights, weak points and improvements that need to be made for following collections.

Designing garments to a cost budget and also to suit the customer's price point.

Achievements:

Involved in the designing of 2017 Commonwealth Games uniforms.

Designs worn by some of the top elite gymnasts of UCLA.

Product design. Includes pattern making, sampling and production of garments.

UX and UI for Lána's web app for garment hire.

Prototyping and wireframing.

Photoshoot planning, coordination and styling.

Creating and maintaining brand communications across print, EDMs, social media and website.

Designing garments to a cost budget and also to suit the customer's price point.

Achievements:

Selected for 2018 Impact Boom Accelerator Program for Social Enterprises.

Selected for QUT's 2018 Collider Accelerator Program.

The Naked Review is a magazine that gives insight into what happens behind the scenes of the fashion industry, and also acknowledges the great work of sustainable fashion designers and other humans working to raise the bar within the industry. Currently leading the creative team in planning the content and producing the magazine for print.

Leading the creative team of up to five to plan, produce and execute event communication across print and digital.

Photoshoot planning, coordination and styling.

Strategic planning of events, sponsors and partnerships.

Recruiting and coordinating volunteers and interns.

Review of each event to identify the highlights, weak points and improvements that need to be made for following events.

Leading the backstage team of up to 20 people on event day consisting of models, volunteers, hair and makeup and Undress team members.

Budget keeping, forecasting and monitoring for the creative team for each event. This also includes coming up with creative solutions to keep costs as low as possible.

Achievements:

Multiple sold-out events across Brisbane, Sydney and Melbourne.