Julia S
Digital Marketing Strategist
Over 10 years of experience in eCommerce working in the Los Angeles fashion industry for brands such as American Apparel and Fred Segal.
Summary
Julia specialises in digital marketing and has developed brand and marketing strategies for fashion and tech companies. She is also skilled in paid digital marketing and excels in brand strategy and content production to make the user experience enjoyable, and effortless.
Experience
Eminence Organics Australia
Sales and eCommerce Consultant (2019 - current)
Work as an integral part of a small team to successfully grow B2B business and online sales.
Form a flow from end to end resulting in reaching and surpassing KPIs and projected growth.
Develop a digital marketing plan through research to shift the eCommerce presence.
Service and maintain relationships with a friendly, positive phone and client facing manner.
Provide social media/website marketing campaigns, EDM, and sales reports working closely with National Sales Manager, Marketing Manager, and Director.
Kabana Online
Fashion eCommerce Manager (2016 - 2019)
Working as part of a creative team responsible for coordinating the delivery of the online content and marketing campaigns via social media and other channels.
Innovative social media marketing (Facebook, Instagram, Google, email using Mailchimp, Hootsuite, Facebook ads) to increase engagement, visibility and membership of the KABANA social media channels.
Maintain company websites styling and data.
Respond to customer queries and comments via social media channels manage SEO and SEM.
Create and deliver key promotions, event, and communication activities engaging with influencers and developing key relationships to grow business and revenue.
Planning, undertaking, and coordinating all marketing communication processes and initiatives.
Provide social media/website marketing campaigns and sales reports.
Create content for daily newsletters and blogs.
American Apparel (Los Angeles)
eCommerce Manager (2008 - 2011)
Initiated and managed all online campaigns, consumer market research, and photo shoots.
Pro-actively researched and pushed forward proposals for all international marketing campaigns and specific promotions for each region.
Work with graphic designers and web developers to ensure visual appeal and brand integrity of the site.
Provided weekly reporting to senior management on sales/ revenue and forecasting.
Ron Herman (Los Angeles)
Online eCommerce Merchandiser (2005 - 2008)
Developed marketing, sales, and online ad strategy based on competitor analysis.
Established media connections to magazines, online blogs and stores for selective product placement.
Maintained tracking and reporting on bi-annual buying strategies to meet projected sales plans.
Collaborate with the PR agency to publicise upcoming “buzz” items in major fashion magazines.
Qualifications
Bachelor of Fashion Marketing (2004)
Virginia Commonwealth University