Julie H
Content Strategist
Has created & executed award winning digital solutions & strategies that have delivered ROI, increased traffic, engagement, sales & brand awareness.
Summary
Julie is a senior management / executive level professional that has worked with leading Australian and UK brands and companies.
She demonstrates expert-level experience with digital and direct marketing, content marketing and strategy, campaign strategy and execution, digital business strategy, data analysis, UX design and development, SEO/SEM, social media strategy, team management, project management, stakeholder management, risk/issue resolution, plus analytics and reporting.
Julie has strong communication and presentation skills, working with teams, departments, agencies, internal and external stakeholders, senior executive management, and media.
Experience
Publicis Sapient
Digital Wayfinding Content Strategist (2022 - current)
Creation of Digital Wayfinding Strategy for new Bendigo Court Building.
Creation of content for kiosks, digital signage and digital comms.
Working with UX, UI, Designers.
Department of Health
Content Strategist (2020 - 2021)
Strategic direction of all Covid-19 vaccine content on health.gov.au including automated translations and working with Covid Shield and the national Eligibility Checker, including working with media, Ministers and social.
Content strategy for the whole of health.gov.au and associated sites.
Content transformation projection for health.gov.au.
Content Empire Agency
Content Project Lead (2020 - 2020)
Content project lead for launch of first-to-market finance app and website.
Website design and content.
App content/UX and developer management.
Social media strategy.
Stakeholder management including an agencies and CEO.
SuperGuide
Online Content Editor and Writer (2019 - 2019)
Writing articles for monthly newsletter and website.
Sub editing.
Ensuring all content delivery for newsletter from contributing writers.
Briefing.
Managing content calendar.
Story ideation.
Writing content for EDM campaigns for members.
Picture search for EDM.
UX.
Online and Social Media Projects
Contractor (2019 - 2020)
Sourdough Business Pathways – delivery of new website.
Native Extracts – scope of new website. Delivery of social media marketing and online strategy.
Social media campaign for successful Subpod launch campaign on Indiegogo.
Bluesfest – social media – biggest music festival in Australia.
Key Skills
Content Production Digital Marketing Copywriting eCommerce Marketing StrategyQualifications
Communications, Media and English (2007)
Reading University