Julien B
Digital Marketing Manager
Entrepreneurial consultant with extensive background in digital marketing, lead generation, and project management.
Summary
With over 12 years of Consulting experience in both France and Australia, Julien's career has led him on the path of a successful entrepreneurship journey.
Combining his project management expertise with a first eCommerce venture in the sports industry, Julien has developed a strong knowledge of all things Digital (from digital marketing to web projects).
He is now dedicating his time and experience to sustainability projects in Australia and beyond.
Experience
G Transition
Founder / Digital Marketing Freelancer (2020 - current)
With the ambition to become a leading digital partner for EV and clean tech companies, Julien helps his clients build a strong online presence and generate leads through online channels.
The services offered include:
Digital marketing strategy and digital project management.
Digital implementation: Linkedin outreach, search engine marketing, social media marketing,
email marketing.
Some of his clients: Investible, ImpactX, Australian Electric Motor Co, Good Car Co.
em Creative/Digital
Digital Marketing Manager (2019 - 2020)
Defining and articulating the various digital services offered by the agency.
Build processes for the services.
Managing the existing client base (over 10 digital clients), improving their digital presence over the following aspects: Google Ads, SEO, Facebook Ads, and social media.
Estee Lauder Companies
Business Analyst Ecommerce – Strategic Projects (2018 - 2018)
Defining the requirements for new features and capabilities with the brands.
Breaking down capabilities into minimal viable products and additional features.
Prioritising backlog and coordinating the developments with the delivery teams (three agile teams)
Overseeing the delivery of the new features to the brands.
Analysing the results of previous deployments (sales level, conversion rate, number of
appointments).
Backtosport.com.au
Founder and Managing Director (2016 - 2020)
Managed all aspects of the business, including a team of three people. The main tasks were:
Digital Marketing: Google Ads (80% of the sales were made through Google Ads presence), SEO
and social media advertising.
Website Development and Design: Managing a team of designers and developers to build and
maintain the Shopify-based website.
Content Management: Working with a physiotherapist (full time) to help build authority online and
to offer an improved experience for existing customers with content adapted to their injury and
recovery best practices.
Customer journey: Using data and analytics to understand the customer journey and build adapted
funnels.
BAU: Managing customer service, order fulfillment, warehouse, product sourcing.
Key Skills
Pay Per Click (PPC) Social Media Strategy Campaign Strategy Campaign Management Marketing StrategyQualifications
Master of Science in Finance and Controlling (2008)
IAE Lyon (FRANCE)
Bachelor of Management Scien (2007)
IUP MSG - IAE Lyon (FRANCE)