Summary
Hello! I'm Justine McNamara. I have ten years of experience in SEO and content strategy in the tourism, FMCG, eCommerce, and insurance industries. I worked in marketing agencies in Sydney between 2012 and 2016 when I relocated to New York in the USA.
I can give you actionable recommendations for technical SEO, I can create content strategy and briefs to enhance your website, and I can tell you how to understand SEO reporting.
Watch your website improve and start working for you after you've worked with me!
Experience
Policygenius l New York, USA
SEO Strategist (2021 - 2023)
Manage SEO strategy for home and auto products.
Implemented new processes to increase efficiency.
Collaborated with vendors and data analysts for SEO reporting.
Cendyn | New York, USA
SEO Team Lead (2019 - 2021)
Managed all SEO offerings for existing and potential new clients.
Led educational SEO sessions for clients and colleagues.
Managed a team of six people.
Ayima | New York, USA
Senior SEO Strategist | eCommerce (2018 - 2019)
Implemented faceted navigation for eCommerce websites.
Implemented international SEO tags to improve crawl budget.
Won SEO pitches for major fashion and finance clients.
phd, Resolution Media | New York, USA
Account Supervisor | Content and SEO (2016 - 2018)
SEO strategy for major brands in the US, India, and Thailand.
Worked closely with international team members.
Used SEO insights to develop content and outreach strategy.
Sold $20,000+ of out of scope eCommerce business.
OMD, Resolution Media | Sydney, Australia
Global Manager | Content and SEO (2014 - 2016)
Used heatmaps, A/B testing, and search insights to develop a content Ppaybook for Australia.com.
Worked closely with international team members on Australia.com’s 2016 tourism campaign.
Optimisation Australia | Sydney, Australia
SEO Assistant and Copywriter (2012 - 2014)
SEO strategy and copywriting.
Qualifications
Graduate Diploma in Psychology (2022)
University of New South Wales
Graduate Diploma: Journalism (2012)
University of Technology
Bachelor of Arts (2010)
Macquarie University