Justine M
Marketing Strategist
Experienced Senior Generalist Marketer with Expertise in Various Industries
Summary
Justine McPherson is a Senior Generalist Marketer with over 15 years of experience in traditional and digital marketing. She has expertise in property, construction, waste management, multi-level marketing, and consumer goods. Justine has held significant roles such as Senior Marketing Manager at Rawson Group, Marketing Manager at Grocorp, and Head of Digital Marketing & Communications at Wisdom Properties Group. Her responsibilities have included brand strategy development, marketing collateral management, budgeting, team leadership, and overseeing various marketing channels. Justine's educational background includes a Bachelor of Business & Commerce in Marketing from the University of Western Sydney and professional development in digital marketing, brand management, SEO optimization, and media training.
Experience
Rawson Group - Rawson Homes
Senior Marketing Manager (2024 - current)
Undertook visual identity project to enhance service offering positioning, managed brand strategy implementation, oversaw marketing collateral and website assets, introduced nurture journeys, and launched new product categories. Liaised with stakeholders to achieve sales targets and managed agencies and media buying.
Grocorp
Marketing Manager (2021 - 2023)
Managed all marketing activities, repositioned the brand, worked with external suppliers, delivered catalogues and event collateral, trained a marketing assistant, coordinated promotional activities, and utilized data sets for marketing initiatives.
Tribeca Capital/Property & Birdy Homes
Marketing Manager (2020 - 2021)
Coordinated marketing deliverables for B2B and B2C businesses, led marketing campaigns for multiple channels, and worked with external suppliers for digital transformation and brand projects.
Wisdom Properties Group
Head of Digital Marketing & Communications (2016 - 2020)
Designed and delivered brand strategies, managed a marketing team and agency partners, coordinated brand activities, engaged external stakeholders, established digital marketing activities, and managed budgets for marketing initiatives.
Suez Environment
Digital Marketing Manager (2015 - 2016)
Managed digital channels and direct marketing, delivered a customer portal transformation, oversaw SEO and PPC, developed direct marketing programs, managed CRM data projects, and trained digital marketers.
Isagenix International
Marketing & Communications Manager (2014 - 2015)
Developed corporate communication, managed websites, planned sales activations, coordinated PR activities, and managed events and forums for field engagement.
Usana Health Sciences
Communications Manager - Australia & New Zealand (2013 - 2014)
Handled online content management, produced and distributed sales team magazines, and updated marketing activities to the Field Advisory board quarterly.
Mitronics Corporation
Sales & Marketing Coordinator (2012 - 2013)
Coordinated sales and marketing activities for the corporation.
Laing & Simmons/Starr Partners Quakers Hill/Kellyville
Marketing Administration (2005 - 2011)
Performed marketing administrative duties for the real estate agencies.