Justine N
Digital Marketing Strategist
Experienced Digital Marketing Strategist skilled in managing diverse campaigns and maximizing ROI.
Summary
Justine Nolasco is a skilled Digital Marketing Strategist with experience in managing various campaign types across platforms like Google, Microsoft Advertising, and social media. She has expertise in leading B2C and B2B marketing strategies, handling advertising budgets ranging from $3K to $700K per month. Justine is known for her adaptability and embracing new tools and software quickly.
Experience
Profit Off Ads
Customer Success Manager (2023 - current)
Managed communication and reporting for multiple paid channel accounts, focusing on Google Ads, Meta Ads, Shopify, and Triple Whale. Conducted ad hoc analysis to enhance campaign performance and led strategic direction refinement, improving client satisfaction and retention. Handled E-commerce accounts on Google Ads and Meta Ads.
Finch
Sr. Paid Media Specialist (2016 - current)
Oversees strategy, optimization, implementation, and reporting for paid channel accounts across multiple regions. Serves as the Global Point Person for Microsoft Advertising, providing expert training, audits, and support. Head strategist and optimizer of global paid social campaigns, improving campaign performance metrics. Also involved in the Programmatic Display team with Global Accounts.
Balsam Brands
Performance Marketing Analyst (2015 - 2016)
Reversed a negative revenue and ROAS trend for the company's first e-commerce account, achieving positive performance metrics within a year. Promoted to manage the second-largest brand, achieving record-breaking revenue and ROAS in Australia and the USA markets.
Digital Room Inc.
Jr. Marketing Specialist (2014 - 2015)
Enhanced campaign performance for the company's main brand campaigns, leading to substantial increases in efficiency. Promoted to manage a $400k monthly budget for the second-largest brand, increasing revenue and ROI year-over-year.