Kaitlin M
Digital Marketing Coordinator
Experienced Marketing and Graphic Design Professional with Strong Analytical Skills
Summary
Kaitlin Maskel is a highly skilled marketing and graphic design freelancer with expertise in managing social media channels, creating marketing strategies, designing email templates, and running Google Ad campaigns. She has worked as a Social and Content Coordinator, Marketing Manager, Marketing Executive, Marketing Coordinator, Brand Manager, and Creative Designer in various organizations, demonstrating strong communication, organizational, and time management skills. Kaitlin holds qualifications in Marketing, Digital Marketing Campaigns, Marketing Analytics, and Graphic Design. She is proficient in Adobe Creative Cloud, Canva, Salesforce, WordPress, Shopify, HTML5, and CSS.
Experience
Agency Iceberg
Social and Content Coordinator (2022 - 2024)
- Create content for LinkedIn and Instagram
- Analyse ROI, improve SEO, and grow client database
- Send weekly eDMs and write industry-related blog posts
- Maintain WordPress website and distribute industry surveys
One Vision North Pty Ltd
Marketing and Graphic Design Freelancer (2018 - current)
- Manage social media channels and create social media ads
- Work with marketing agencies and design email templates
- Run multinational Google Ad campaigns and build WordPress and Shopify websites
- Create and implement marketing strategies
Cybercillin Pty Ltd
Marketing Manager (2018 - 2019)
- Create marketing strategies and design collateral for trade shows
- Manage paid social media and Google Ads
- Write content for franchise newsletter and manage Joomla! Website
- Create animated training videos
Institute of Public Administration Australia Victoria
Marketing Executive (2017 - 2018)
- Promote professional development courses through eDMs and social media
- Manage social media accounts and create targeted ads
- Report on analytics and liaise with sponsors for major events
Patterson Cheney Trucks and Westar Truck Centre
Marketing Co-Ordinator (2016 - 2017)
- Manage truck brands, target customers with eDMs, and create Google Ads campaigns
- Analyse buying trends, update website content, and design promotional material
- Communicate with advertising agencies
Harris Technology Group
Brand Manager (2016 - 2016)
- Network at trade expos and develop social media strategies
- Review and update products for SEO and manage Facebook competitions
Shoply Ltd
Content Marketing Co-Ordinator (2015 - 2016)
- Analyse sales data, create online marketing campaigns, and update social media channels
- Conduct business development to increase suppliers and manage product distribution
Cootacom
Creative Designer (2015 - 2015)
- Maintain WordPress websites, run Google Ads campaigns, and design eDMs and social media campaigns