Karen B
Marketing Coordinator
Shopper Marketing Specialist | Digital Marketing Enthusiast
Summary
Passionate marketing specialist with over 6 years of experience in digital marketing, shopper marketing, content creation, and brand management. As the owner of a dynamic marketing agency, I blend creativity and strategic thinking to deliver impactful results. My expertise includes:
● Developing and executing comprehensive marketing campaigns
● Driving brand awareness and engagement through social media and content marketing
● Leveraging data-driven insights to optimise strategies
Originally from Belgium and now based in Sydney, Australia, I offer a multicultural perspective with fluency in English, Dutch, French, and working knowledge of German. I am committed to continuous learning and thrive in collaborative environments. Let's connect to explore how we can achieve success together!
Experience
Bizz.Agency
Founder (2021 - current)
Core Skills: Brand Management, Content Creation, Digital Marketing, Client Relations, Team Management
● Launched and grew a marketing agency offering brand & logo design, web design, social media management, and marketing strategy.
● Achieved a 50% increase in client revenue through effective strategies and campaigns.
● Managed a team and delivered customised solutions to enhance client visibility and
engagement.
Bonduelle
Shopper Marketing Manager Benelux (2017 - 2019)
Core Skills: Shopper Marketing, Brand Activation, Stakeholder Management, Project Management
● Developed and implemented brand activation plans for the Benelux market, including a successful Poke Bowl campaign and brand book creation.
● Managed cross-functional relationships with global teams and stakeholders.
Alpro
Shopper Marketing Manager (2016 - 2017)
Core Skills: Shopper Marketing, POS Strategy, Cross-Functional Collaboration, Campaign Management
● Led POS marketing strategies and coordinated with agencies and internal teams.
● Executed campaigns such as the WWF campaign, resulting in a 61% increase in sales.
Alpro
Promo Assistant (2015 - 2016)
Core Skills: Promotional Management, Stock Management, Material Creation, Process Optimization
● Managed promotional plans, materials, and stock levels.
● Led optimization of the Optiva tool, reducing processing time by 70%.
Alpro
Marketing & Communication Assistant (2013 - 2015)
Core Skills: Marketing Support, Campaign Management, POS Support, Event Coordination
● Supported marketing plan execution for the drinks category, including managing
campaigns and in-store promotions.
● Developed a cashback activation campaign for Almond Choco Drink.
Oona
PR Intern (2013 - 2013)
Core Skills: PR Event Coordination, Press Kit Preparation, Database Management, Copywriting
● Assisted with PR events, press kit preparation, and database management for fashion and lifestyle brands.
Key Skills
Content Production Digital Marketing Brand StrategyQualifications
Business Management: Marketing (2013)
Hogeschool Gent
Commercial Science (2011)
Hogeschool Gent