Karen B

Karen B

Marketing Coordinator

Shopper Marketing Specialist | Digital Marketing Enthusiast

Cemoh Profile

Summary

Passionate marketing specialist with over 6 years of experience in digital marketing, shopper marketing, content creation, and brand management. As the owner of a dynamic marketing agency, I blend creativity and strategic thinking to deliver impactful results. My expertise includes:

● Developing and executing comprehensive marketing campaigns

● Driving brand awareness and engagement through social media and content marketing

● Leveraging data-driven insights to optimise strategies

Originally from Belgium and now based in Sydney, Australia, I offer a multicultural perspective with fluency in English, Dutch, French, and working knowledge of German. I am committed to continuous learning and thrive in collaborative environments. Let's connect to explore how we can achieve success together!

Experience

Bizz.Agency

Founder (2021 - current)

Core Skills: Brand Management, Content Creation, Digital Marketing, Client Relations, Team Management

● Launched and grew a marketing agency offering brand & logo design, web design, social media management, and marketing strategy.

● Achieved a 50% increase in client revenue through effective strategies and campaigns.

● Managed a team and delivered customised solutions to enhance client visibility and

engagement.

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Bonduelle

Shopper Marketing Manager Benelux (2017 - 2019)

Core Skills: Shopper Marketing, Brand Activation, Stakeholder Management, Project Management

● Developed and implemented brand activation plans for the Benelux market, including a successful Poke Bowl campaign and brand book creation.

● Managed cross-functional relationships with global teams and stakeholders.

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Alpro

Shopper Marketing Manager (2016 - 2017)

Core Skills: Shopper Marketing, POS Strategy, Cross-Functional Collaboration, Campaign Management

● Led POS marketing strategies and coordinated with agencies and internal teams.

● Executed campaigns such as the WWF campaign, resulting in a 61% increase in sales.

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Alpro

Promo Assistant (2015 - 2016)

Core Skills: Promotional Management, Stock Management, Material Creation, Process Optimization

● Managed promotional plans, materials, and stock levels.

● Led optimization of the Optiva tool, reducing processing time by 70%.

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Alpro

Marketing & Communication Assistant (2013 - 2015)

Core Skills: Marketing Support, Campaign Management, POS Support, Event Coordination

● Supported marketing plan execution for the drinks category, including managing

campaigns and in-store promotions.

● Developed a cashback activation campaign for Almond Choco Drink.

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Oona

PR Intern (2013 - 2013)

Core Skills: PR Event Coordination, Press Kit Preparation, Database Management, Copywriting

● Assisted with PR events, press kit preparation, and database management for fashion and lifestyle brands.

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Key Skills
Content Production Digital Marketing Brand Strategy
Qualifications
Business Management: Marketing (2013)

Hogeschool Gent

Commercial Science (2011)

Hogeschool Gent

Key Industries
FMCG Health & Wellness Start-Ups