Kate T
Chief Marketing Officer
Experienced senior brand marketer with 20 years experience – working brand and agency-side
Summary
I’m an inspiring and energetic senior leader with a passion for culture, commerce and creativity. Over the past 20 years I’ve worked in client- and agency-side roles for some of Australia’s most well-known brands including NAB, Forty Winks, Mercedes-Benz, HCF, Clemenger BBDO and Hardie Grant. I've spent time partnering with smaller brands and start ups too.
Throughout my career I've experienced the challenges of growing brands and delivering commercial results first-hand; as well as operating as a trusted advisor for marketers building strong relationships based on mutual respect.
I excel at getting to the heart of customer needs, unlocking brand and marketing potential, and creating engaging, distinctive and impactful solutions that deliver results. Better yet – I can guide implementation, drive change and galvanise teams to achieve shared goals. In fact, I love to oversee execution and be there for that critical stage of the journey where it works.
Overall, I’m most energised working with people and organisations that have a collaborative nature, positive culture, and passion for doing good business. At the end of the day, business is about people and achieving great things together. My key attributes are as a synthesiser, catalyst, innovator, and coach. With my strong background in leadership, change management, strategic planning, and brand strategy I feel I can add immense value to organisations looking to grow and stand out in their category.
Experience
Hardie Grant Media
Group Strategy Director (2024 - 2024)
Strategic leadership role focused on accelerating the network's capability, enhancing cross-network relationships, and developing sales processes. Led multiagency new business initiatives and client engagement models, delivering $2.5m value. Pioneered network strategic planning and produced key industry insights reports. Acted as Chief Strategist on integrated accounts and managed AI committee.
Sherpa (a division of Hardie Grant Media)
General Manager / Strategic Business Lead (2023 - 2024)
Responsible for business leadership, strategic planning, and new business growth while concurrently working as Group Strategy Director. Established a creative production studio offering and led new product developments, resulting in revenue growth and profit margins. Led team of 3.
Hardie Grant Media
Strategy & Innovation Director (2021 - 2023)
Led agency strategy, growth, and new business development, transforming the company into a global network. Instrumental in winning key client accounts and developing brand strategies. Active on diverse client accounts including HCF, Australian Unity, Mercedes-Benz, and CSR. Contributed to the group-wide brand projects and initiatives. Led team of 5.
Hardie Grant Media
Strategy Director (2015 - 2021)
Revamped the agency's positioning and competed as a viable alternative to leading digital agencies. Led innovative content and digital strategies for major clients, achieving significant growth and brand engagement. Played a key role in agency transformation and client satisfaction.
Clemenger BBDO (Melbourne)
Interactive Strategy Director (2014 - 2015)
Developed digital strategies for diverse clients, driving agency transformation and growth. Led interactive digital, and content strategies, achieving exceptional results for clients across diverse categories and implementing best practices. Managed social analytics and insights for all clients.
National Australia Bank
Social Media Marketing Manager (2010 - 2014)
Pioneered NAB's social media strategy, leading to significant audience growth and engagement. Developed and executed award-winning social campaigns, contributing to brand sentiment uplift. Led a team and established core social media systems and processes.
National Australia Bank
Brand Engagement Adviser (2009 - 2010)
Supported brand strategy development and implementation, ensuring consistent brand identity across all customer touchpoints. Led the redesign stream of nab.com.au redevelopment, enhancing online customer satisfaction. Developed tools and processes for internal brand training.
IOOF
Marketing & Customer Acquisition Manager (2005 - 2009)
Led brand communications and marketing strategies for various programs, focusing on CRM, digital, and sponsorship. Launched Australia's first online superannuation fund and revamped internal communications and consumer investment strategies.
Qualifications
Mini MBA (Marketing) (2020)
Marketing Week
Graduate Diploma (Psychology) (2019)
University of Melbourne
Bachelor of Business (Marketing) with Distinction (2007)
RMIT
Advanced Diploma of Business (Advertising) (2004)
Victoria University