Kathie D
Digital Marketing Manager
Helped over 200 Australian Companies | Fortune 500 Media Agency Digital Director | Multi-channel Marketing Solutions and Ad Tech
Summary
Creative and knowledgeable leader with over 15 years of experience in developing data-driven marketing strategies, managing digital marketing teams, and excelling in B2B/B2C campaigns. Skilled in DV360, SA360, GA4, and Adobe Launch for Search, Social, and Programmatic campaigns. Proficient in client relationship management, media strategy development, and team leadership.
Experience
Wavemaker | WPP Group
Group Digital Director (2024 - 2024)
Responsible for global digital strategic vision, client services, media strategy development, and team collaboration. Analyzed data for insights and ensured high work standards. Collaborated with internal specialist teams.
Resolution Digital | OMG Group
Activation Account Director (2023 - 2024)
Led SEM, Programmatic, and social products, managed KPIs, and supervised team performance. Oversaw Activation team's products, recruitment, training, and billing processes.
Performics Mercerbell | Publicis Group
Ad Tech Director (2021 - 2023)
Managed client relationships, digital media platform strategies, and AdTech solutions. Drove expertise in Google GMP, Adobe Experience stack, and CRM platforms.
News Xtend | News Corp
Trading Manager (Programmatic and Social) (2018 - 2020)
Led Queensland trading team, managed projects, delivered training, and provided strategies for Programmatic and Paid Social channels. Monitored campaign performance and provided technical support.
Snakk Media
Senior Campaign Manager (2016 - 2018)
Managed mobile digital campaigns for key accounts, provided ad server platform training, and optimized programmatic ads media buying. Ensured excellent client service and collaborated for campaign success.
Ad2games
Junior Campaign manager (2014 - 2015)
Managed fraud detection tool project, trained employees, analyzed data, and maintained customer relationships.
QIMA
Marketing Assistant (2011 - 2012)
Conducted site traffic analysis, reported on marketing strategies, managed tradeshows, optimized paid advertising, and handled social media marketing. Issued newsletters via email marketing.
P2P Electric Inc.
Marketing Assistant (2009 - 2011)
Managed website content, SEO improvement, data analysis, and office administrative work.