Kathryn F
Chief Marketing Officer
Experienced Marketing and E-commerce Strategist with a Creative Edge
Summary
Kathryn Franco is a versatile leader with 15+ years of experience in developing marketing, digital, and e-commerce strategies for retail, fashion, and beauty brands. She excels in team management, strategic planning, brand identity, creative operations, and implementing digital initiatives. Kathryn holds an MBA and has a proven track record of driving engagement and growth in her roles.
Experience
Joel’s Place (Grocerant)
Director, E-commerce & Digital (Marketing) Services (2023 - 2025)
Led the development of e-commerce, digital marketing, and creative strategies for a premium grocerant. Established brand identity, orchestrated promotions, increased engagement by 164%, and enhanced brand recognition. Managed a large team, implemented workflows, and selected creative tools for optimal performance.
Royal Duty-Free
Consultant, E-commerce (2021 - 2023)
Realigned digital marketing, prepared for multi-brand e-commerce, and developed strategies for beauty offshoot. Guided digital development, branding, and e-commerce planning for 'masstige' beauty brands.
Rustan’s Department Store
Vice President, E-commerce (2018 - 2021)
Successfully pioneered the e-commerce division, onboarded premium brands, managed operations, led marketing strategies, and established quality digital content production systems. Received Retail Asia Best Retailer Online Award in 2021.
Nutcase Helmets
Chief Marketing & Sales Officer (Australia/Asia Pacific) (2008 - 2018)
Co-founded and led the regional distributor for Nutcase Helmets, achieving significant growth through D2C e-commerce and international sales networks expansion. Managed marketing, operations, finance, and developed a dealer network across multiple countries.
SkillsOne | The Australian Channel
Head of Digital (2006 - 2008)
Led the development of an award-winning video platform for career stories. Managed design, content strategy, production, and online operations, winning the prestigious Webby Award in 2008.
The Centre for Volunteering
Director Marketing, Development & IT (2002 - 2006)
Developed marketing, funding, and IT operations for the volunteering peak body. Managed post-Olympic Games volunteer training program operations.
Nine
Producer (1997 - 1999)
Joined the first media news portal in Australia to produce online shows. Introduced innovative techniques like on-air links and video ingestion, enhancing community engagement.