Kathy L

Working alongside small eCommerce businesses in Australia by offering consultation in marketing strategy and campaign activation.

Responsible for contributing to the growth and development of MAISON de SABRÉ by delivering high-quality planning, strategy, budgeting, management, and optimisation of the brand’s marketing channels which results in industry-leading ad performance and ROAS target attainment.

Manage marketing team, conduct training and career performance of each team member.

Manage and maintain efficient and effective marketing activities process with the objectives of maximising ROAS in a manner that supports sustainable long-term growth.

Develop and grow strong partner relationships with media agencies, Facebook, Google and partners.

Lead end-to-end performance campaigns review across digital marketing activities.

Contribute to sophisticated and innovative multi-channel brand and campaign performance across digital marketing.

Maintain relationship with media agency and lead weekly performance meetings.

Collaboratively build reporting processes that ensure learnings and results are constantly shared within the business to drive future strategy and growth.

Bring and cultivate innovative & proactive ideas, techniques, and approaches that will provide a holistic and bottom-line approach to customer acquisition.

Focusing on paid social and programmatic media buying for eCommerce clients such as SurfStitch, EziBuy, Surf Hardware International, Mr Simple, Culture Kings, Ginger & Smart, Vanchi, Outlook Baby… as well as organisations like Gold Coast City Council.

Lead and execute on the strategy development for acquisition and retention campaigns on paid social and programmatic (focus on delivering customer account growth and delivering on retention targets through innovative strategic development, operational efficiency, and exceptional execution) as well as achieving targets for group marketing and business verticals (working heavily toward ROAS target for eCommerce clients).

Work with internal and external stakeholders to deliver on brand and product launch strategy.

Responsible for ensuring senior stakeholders are aligned and in agreement of brand and comms approach. Build and maintain strong relationships with suppliers and partners. Provide clients with best practice and new digital product and technology updates.

Responsible for auditing potential client accounts across social media channels and delivering pitches tailored to their businesses.

Focusing on Programmatic Media Buying for Coles Group and Target.

Tasked with coordination and execution of quality programmatic products by utilising trading-related technologies to identify marketing opportunities, including Demand-side Platforms (DSP), Data Management Platform (DMP), 3rd Party Application Programming Interface (API) Social Media bid management platforms, and 3rd party ad servers and manual exchanges.

Responsible for setting up marketing campaigns, advise on the development of market opportunities and trading on all platforms, within time and budget constraints by understanding client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations.

Daily campaign optimisation.

Data collection and trend analysis.

Identify potential market opportunities and advise assigned clients and make compelling arguments based on data and results.

Provide strategy planning for client team and agency leads.

Train internal team members within Coles Group and Target team, OMGP and larger team within Resolution Media Melbourne (Social and other DSP platforms).

Focusing on social media campaigns for P&G.

Part of P&G ASEAN digital investment and implementation team. Identify potential market opportunities and advise assigned clients on the possible development of their company’s promotion of goods or services.

Daily campaign optimisation across the ASEAN market.

Detailed and top-level reports.

Provide digital media marketing strategy and planning for potential premium brands with the Prestige team and Business Team for new client pitches.

P&G ASEAN digital investment and implementation team.

Data analysis and trend prediction.

Daily campaign optimisation across ASEAN markets.

Maintain relationship with creative agencies, publishers and demand-side platforms and supply-side platforms.

Responsible for advising internal and external clients on digital marketing best practices.

Detailed and top-level analysis reports and case studies across ASEAN.

Maintain customer relationship and customer service support.

Provide after-sales support to customers.

Data entry and direct mailing activities.

Sales and quota.