Kathy W
Marketing Strategist
Using her 20 years of experience in marketing, Kathy is at the forefront of innovation in digital marketing; developing a leading AI copywriter.
Summary
Kathy has 20 years of experience on the marketing rodeo, 15 of which have been spent wrestling with the marvellous and ferocious beast that is digital marketing. Her most recent success is to have taken the tiny seed of an idea (high-quality digital content delivered at scale) and created a roadmap for creation. That roadmap allowed Kathy to strategically create a finely tuned content production system that is amongst the best on the planet. She now manages a team of 25 with the capacity to produce hundreds of thousands of pages of text that appear hand crafted. Kathy has also created a number of personal mobile commerce projects.
Experience
Elite Reputation
Director (2015 - current)
People google people. Before job interviews, before meetings, after cocktail parties, before they close a deal. This website sells online courses that help people get jobs. Automated and largely outsourced.
Tourism Media
Digital Strategy For Tourism Media (2013 - current)
Creating hugely scaleable, high quality content.
Managing the needs of SEO with genuine storytelling and customer needs.
Managing relationships with key tourism bodies to build SEO value.
Managing content and editorial.
Working with a cross-departmental team to create and manage web content and company stories.
My Diamond Days
Creator (2012 - 2014)
My Diamonddays was a website and mobile app that offers 10 minute guided meditations. It sourced meditations from more than 60 different experts and offered a subscription to clients.
Key Skills
Project Management Search Engine Optimisation (SEO) Content Production Brand Strategy Marketing StrategyQualifications
Bachelor of Business Communications (1993)
Queensland University of Technology