Kaye E

Kaye E

Copywriter

Freelance copywriter with over eight years experience.

New Cemoh QLD, Australia Cemoh since April 2022
Cemoh Profile

Summary

Over my 30+ year career, I have worked in a variety of ad agency and marketing roles and in 2014, launched my Brisbane-based copywriting business, KK Copywriting. The breadth of my experience in copywriting, ad agency account service and project management means I am quickly able to determine the scope of a client's brief and the tone and style of copywriting required, and confidently deal with key stakeholders.

Platforms: websites including blogs, social media, marketing collateral, magazine editorial

Key industries and clients:

Retail:

Kmart Australia

Travel: Flight Centre Australia

Insurance: Allianz

Real Estate: Ray White

Education: Australian Online Courses, University of Canberra

Agencies: Oath Creative, Media Heroes, Full Measure Digital

Government: Queensland Department of Health

Construction: Premis, Bruin Builders

Corporate: Corporate Traveller, Recruitment Marketing Magazine

Not-for-profit: Animal Welfare League NSW

Childcare: John Wall Childcare, Treehouse Early Learning Manly

Experience

KK Copywriting

Owner and copywriter (2014 - current)

Provided copywriting services for a wide range of industries including retail, travel, construction, government, and more.


Flight Centre Australia

Project Manager/writer (2006 - 2013)

National Events Team - Travel Expos.

Clients: Flight Centre, Escape Travel, Student Flights, Travel Associates, Cruiseabout.


De Pasquale Advertising

Account Director (2005 - 2006)

Clients: Mathers, Williams Shoes.


Flight Centre Australia

Project Manager/writer (2002 - 2005)

Publishing, advertising and local store marketing teams. Clients: Flight Centre, Escape Travel, Travel Associates, Cruiseabout.


Y&R Advertising - Melbourne

Account Director (1997 - 2002)

Client: Myer Direct.


DDB Advertising - Melbourne

Account Executive (1995 - 1997)

Clients: JAG, Daimaru department store.

Key Skills

Copywriting

Qualifications

Bachelor of Media Studies (1991)
Griffith University

Key Industries

Education & Training Professional Services Tourism & Travel
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