Kaye E
Copywriter
Freelance copywriter with over eight years experience.
Summary
Over my 30+ year career, I have worked in a variety of ad agency and marketing roles and in 2014, launched my Brisbane-based copywriting business, KK Copywriting. The breadth of my experience in copywriting, ad agency account service and project management means I am quickly able to determine the scope of a client's brief and the tone and style of copywriting required, and confidently deal with key stakeholders.
Platforms: websites including blogs, social media, marketing collateral, magazine editorial
Key industries and clients:
Retail:
Kmart Australia
Travel: Flight Centre Australia
Insurance: Allianz
Real Estate: Ray White
Education: Australian Online Courses, University of Canberra
Agencies: Oath Creative, Media Heroes, Full Measure Digital
Government: Queensland Department of Health
Construction: Premis, Bruin Builders
Corporate: Corporate Traveller, Recruitment Marketing Magazine
Not-for-profit: Animal Welfare League NSW
Childcare: John Wall Childcare, Treehouse Early Learning Manly
Experience
KK Copywriting
Owner and copywriter (2014 - current)
Provided copywriting services for a wide range of industries including retail, travel, construction, government, and more.
Flight Centre Australia
Project Manager/writer (2006 - 2013)
National Events Team - Travel Expos.
Clients: Flight Centre, Escape Travel, Student Flights, Travel Associates, Cruiseabout.
De Pasquale Advertising
Account Director (2005 - 2006)
Clients: Mathers, Williams Shoes.
Flight Centre Australia
Project Manager/writer (2002 - 2005)
Publishing, advertising and local store marketing teams. Clients: Flight Centre, Escape Travel, Travel Associates, Cruiseabout.
Y&R Advertising - Melbourne
Account Director (1997 - 2002)
Client: Myer Direct.
DDB Advertising - Melbourne
Account Executive (1995 - 1997)
Clients: JAG, Daimaru department store.
Key Skills
CopywritingQualifications
Bachelor of Media Studies (1991)
Griffith University