Keira K
Copywriter
A versatile and imaginative marketing professional with a strong passion for content and creative writing, branding and marketing strategy.
Summary
Keira loves brand storytelling, and particularly enjoys working with brands and individuals who have a creative, service-focused outlook. Keira's growing interest in UX and the psychology behind creating excellent user experiences is underpinned by a diverse and professional skillset including:
High level of written proficiency with over a decade of copy, creative and content writing experience.
Marketing strategy and planning expertise, across traditional, digital, and emerging marketing.
Ability to create comprehensive, strategically sound, and aesthetically pleasing marketing plans, branding briefs, website information architecture, and wireframes.
Demonstrated expertise in producing blogs, advertising copy, website content, SEO writing, marketing materials, social media, e-marketing, and product descriptions editing and proofreading experience.
Photo editing and content creation using Adobe Photoshop and Canva.
WordPress, Wix, and Squarespace design/ backend skills.
Strong working knowledge of SEO, including the use of tools such as Ahrefs and SEO Surfer.
Proficient with Facebook, Instagram, Twitter, LinkedIn, TikTok, Windows and Google Office suites, MYOB, Mailchimp, Google AdWords, Google Search Console, and Analytics.
Experience with Slack, Monday, Asana, HubSpot, ActiveCampaign, Hootsuite, and Vision6.
Proven B2C and B2B relationship building.
Addressing problems as having a solution, rather than just focusing on the problem.
Proven management, team leading, project management, people, and training skills.
Strong research skills.
Experience
Various Law Firms
Contract Paralegal (2020 - current)
Contract work with law firms working one-on-one with historical institutional abuse survivors who are navigating the legal and healing process.
Working in a trauma-informed manner with individuals both in the community and within prison systems, in a compassionate and sensitive manner, to enable clients to feel supported throughout the process.
Stephanies Luxury Spas
EA, HR and Marketing (contract) (2019 - 2019)
EA to CEO and Founder.
HR Management, 70 staff over 5 locations.
Blogging and proofing social media content and EDMs.
Complex document creation and training manual creation.
Delivered staff wellbeing such as meditation at events and meetings.
GLXess Group
Marketing, Accounts and HR Manager (2017 - 2019)
Marketing for a range of privately owned retail stores.
Accounts Payable, Payroll (MYOB).
PA to Director and Owner.
Superannuation, taxation, marketing, legal compliance, hiring staff, performance management.
Complex document creation.
Implementation of the entire accounting system for seven stores.
Creation and streamlining of hiring, orientation, and training processes.
Do Massage and Day Spa
Marketing Manager (2016 - 2017)
Website creation and content maintenance, social media, and marketing.
Creating an online presence.
Streamlining products and services to align with the new branding.
Implementing an online booking system and customer database.
Managing staff, hiring, and training.
enkido. & ethiks.
Social Media, Marketing and Creative Content (2014 - 2015)
Social media management.
Writing and editing blogs.
Updating website.
Creating newsletters.
Various Cosmetic Houses
Business Manager and MUA (2012 - 2010)
Experienced many great opportunities in the cosmetics industry, working with some incredible mentors and having exceptional learning opportunities in regards to branding, sales psychology, event management, service, and colour.
The roles allowed me to take a very creative and social approach to my work, while simultaneously embracing extremely strategic business planning, sales forecasting, and high growth targets.
Participated in events such as L’Oréal Melbourne Fashion Festival and L’Oréal Powder Room as a Key Make-Up Artist, achieving rare positive financial growth over the Global Financial Crisis, opening Mecca Cosmetica in Circle on Cavill, and teaching at workshops.
The Art of Words
Owner (2010 - current)
Copywriting.
Content and creative writing.
Website architecture and design.
eMarketing campaigns.
Social media management.
Creative content.
Branding.
SEO campaigns.
Traditional marketing.
SEO content writing and blogs.
Written
Owner (2009 - 2017)
Copy.
Content and creative writing.
Social media and WordPress management.
Editing and proofreading.
Marketing guidance.
Website content management.
Qualifications
Design and Writing (2022)
SAE
Cert IV Professional Writing and Editing (2009)
Gippsland TAFE